9 June 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 26

Media, Advertising & Marketing Watch




 

C&S homes up 53% in 3 years: NRS 05
Cable & Satellite penetration has increased by 53% to 61 million homes in 2005, up from 40 million homes in 2002.

NRS 2005: 'Jagran' topples 'Bhaskar' to claim top slot

Zee Sports all ready to play games
Zee Tele announces formal launch of sports channel, which may re-bid for Indian cricket’s telecast rights.

Jaipuria replaces Shah as SET marketing head
Following the exit of Tushar Shah, Sony Ent. TV has made Nina Jaipuria VP marketing of Sony.

M&M launches Loadking Pride in Bangalore

Radio outscores TV in providing ROI in US: Study

Beckham to endorse Adidas football boot

Sprite launches 'Ghanta Bajega, Ghanti Bajegi'

Sakar in mktg deal with Cine World, Jhankar Music

Guest Speak
Age of Abundance
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (15 May 2005 to 21 May 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (15 May 2005 to 21 May 2005)
Star Plus
Sony Entertainment
Sun TV
Gemini TV

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Today's Newsbreakers.......India
Print medium reach rises to 200 m
Richard Gere to feature in Visa's new commercial
Philips has biggest base among consumer durable brands: Survey
Source: The Hindu Business Line
 
 
Child's play
In-PRogramme placements
`The King and I'
Source:Catalyst
 
Print media reach grows 12% in 3 yrs
Source:Business Standard
India, Inc. bets low on Brand Sachin
Billing those catchy boards
NRS 2005: ToI advances to No 9
Radio ads sell well: US study
Source:Economic Times
 
 
Let's TALK about AD ON
Source:Indian Express
   
New service for ad mails
Source: Telegraph
 
Nude ad still haunts Milind, Madhu
Source:Hindustan Times
International News
Advertising for a lasting peace
  Source:IHT
   
Focus Execs Indicted Over Unpaid Sears Media Bills
ConAgra Slices Grey From Roster
StrawberryFrog to Handle Push for Old Navy
  Source: Ad Week
   
IPA urged to push ethnic recruitment up the agenda
PHD Compass to spearhead Sainsbury's Bank promo
Online buyers urge single measurement
  Source:Media Week (UK)
   
Hanes signs up Jennifer Love Hewitt for new ad campaign
  Source: Strategiy
   
Advertisers warned about ASA codes
  Source: NZCity
   
Univision, Nielsen Ink 5-Year Deal
  Source:Media Week (US)
AOL to offer free content in ad boost bid - WSJ
  Source:Reuters
   
Agency Execs: Online-Offline Integration Still Facing Uphill Battle
Wired Co-Founder Nears Launch of Blog Ad Network
TBWAChiatDay Awarded For Most Effective Campaign, While Apple iPod Silhouettes Lands The Grand EFFIE
BlogAds Creates Networks Within Network
Source:Media Post
   
BP sparks row in US over ad demands
Source:Guardian
   
Partners Andrews Aldridge named agency of the year
RAC to channel increased marketing spend into DRTV
Abbott Mead Vickers wins £11m RAC advertising acount
  Source:Brand Republic Bulletin
   
Utusan Enters Indonesia's Advertising Industry
  Source:Bernama

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