Mahindra & Mahindra launches Loadking Pride in Bangalore

BANGALORE: Following launches in Karnal, Chandigarh and Noida, Mahindra & Mahindra Ltd.(M&M) has unveiled its new Loadking Pride light commercial vehicle (LCV) in Bangalore.



The company is banking on below-the-line activities to promote the newly launched brand. "We plan to market the product by below-the-line events, road-shows and promotional activities, direct contact with fleet operators and maybe radio jingles, because, an LCV can't be sold through TVC's, though TVCs worked wonders for M&M's Scorpio and Balero", M&M Ltd DGM-Marketing R Sadasivan said. "We will first launch in A class cities and then move to class B cities."

"We generally spend around Rs.20 million or so per year for such events, and this year most of the ad-budgets will be spent on the Pride," he added.

Interface handles the account all over the country, while below the line events are handled by local agencies.



According to an official release, Loadking Pride comes with proven fuel efficiency and the largest loading area in its category for higher haulage along with low maintenance cost. The Loadking Pride has the advantage of elegant and comfortable interiors, safety features and a superior ride. Also it comes with a smaller turning radius and hence the 4 tyre models are suited for the city application, the release added.



The Loadking Pride with special focus on cargo box has been developed to suit various applications such as construction (plywood, marble tiles, stones, cement, steel), bottle carrier, C&F agents, LPG cylinder, fruits and vegetables, diary products and industrial products. It is available in both 4 tyres and 6 tyres and both FSD (Fixed Side Desk) and HSD (High Side Desk) models are available.

M&M leads the Kerala LCV market with 60 per cent market share. The company has plans to strengthen its position in markets including Maharashtra, Chennai, Hyderabad and Ahemedabad. M & M claims that it has increased its market share in the LCV load carrier segment from 12 per cent to 14 per cent in 2004 - 05.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories