Sprite launches 'Ghanta Bajega, Ghanti Bajegi' initiative

BANGALORE: Coco Cola India's carbonated soft drink brand Sprite has announced the launch of a marketing initiative to strengthen the consumer-connection with the equity built around its "Sprite Bujhaye Only Pyaas, Baki All Bakwaas" TVC.

By participating in the "Ghanta Bajega, Ghanti Bajegi" initiative, Sprite consumers get a chance to win a Nokia N - Gage QD gaming phone every hour, said the company's press release. The soft drink is targeted at the metro youth.


To participate, consumers need to peel the crown liner of their Sprite bottles and view the pre-printed code (a probable first in any national marketing initiative claims the company), then SMS "Sprite" along with the nine digit code to 8558 from their CDMA or GSM phone or can call 190 1345 1345 anytime between 9 am to 9 pm to register their code. A winner will then be selected by a computer draw every hour leading to over 12 winners each day upto 30th June '05 across India. Consumers can check for their winning codes on



The entire campaign is supported by an integrated marketing and communications plan that begin with the launch of a TVC to be aired nationally from this week across all mainline channels. The ad is conceptualized by O&M and produced by David and Vasanth of "The Company".



Other marketing programs lined up for the promotion of "Ghanta Bajega, Ghanti Bajegi" includes activation of on the ground promotional activities in colleges & marketplaces along with extensive road-shows across the country.

Latest Reads
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM
Truecaller shows it is more than just a caller ID & spam detection app

Truecaller has launched its new television and digitally focused advertising campaign with the tagline ‘Sab ke liye’ meaning both ‘for everyone’ and ‘for everything’. The ad campaign is aimed to create awareness among the audience about the recent features introduced on the app apart from Caller ID...

MAM Marketing MAM
Birla Gold & BBH team up for another power pact film

Birla Gold, the cement brand of the B.K. Birla Group of Industries launched its new ad campaign marking the beginning of the latest Pro Kabaddi League season and commemorating its association with Patna Pirates, three-time winning champions.

MAM Media and Advertising Ad Campaigns
fbb launches its festive collection at Mumbai Airport

The season for shopping has begun and people all over the country have increased their spending budgets to ensure they look their best this season.

MAM Marketing MAM
Kansai Nerolac reconstitutes its iconic 'Ghar Ki Raunak' jingle into a song

Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has recently teamed up with popular Indian music director, Pritam’s musical platform JAM8 to roll out a rendition to Nerolac’s iconic jingle as a song, across India.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories