7 December 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 48



Adex Analysis




Tooth Paste advtg up 21% during Jan-Sept '05
Tooth Paste TV advtg spends rises 21% in the 1st 3 quarters of '05 compared to the same period in 2004.

Media, Advertising & Marketing Watch
Internet user base reaches 38.5 mn in 05: IAMAI
The Internet user base has registered a growth of 54 per cent with 38.5 million users as of 2005-06 from just 25 million in 2004-05.

SaharaOne primetime shows turn Mon-Friday
Channel reschedules three primetime shows from 4 days a week to 5 days a week; movies shifted to weekends.

Kingfisher wins 'Airline Of The Year' award

Time Warner, Microsoft set to enter ad deal: WSJ

Airtel, Nokia, LG lead in cellular space: Study

Adlabs to expand into FM, home video

Sun to launch gameshow 'Thanga..' across network

Awaaz wraps up 2005 year with special shows

Guest Speak
From a Print-Society to a Cyber-Society
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (13/11/2005 to 19/11/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (13/11/2005 to 19/11/2005)
Star Plus
DD Sports
DD1
Star One
Sun TV
Sony Entertainment

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Today's Newsbreakers.......India
New packaging, labelling norms for tobacco products soon
Sam Balsara is new President of IAA
`Quick decisions and quick action made LG a top brand'
Source: The Hindu Business Line
   
Global ad spends to cross $600bn
Fans miss Rajnikant's style of smoking
HLL puts hair oil brand Nihar on the block
Time Warner, MS closing in on ad deal
Source: Economic Times
   
It`s not cricket this time, but banks are game
ITC taps schools with green project
Fict plans to focus on reality shows
Hutch ties up with Tamil playwright Crazy Mohan
Source:Business Standard
   
Study Shows Pervasiveness of In-Games Ads Drives Brand Awareness
Source: IT News Online
Indian Airlines is now only 'Indian'
“Network’s global strategy will have no impact on Euro RSCG India,” Ishan Raina
Kenneth Augustine to join Saatchi & Saatchi as creative head, Delhi
Hungama Channel to launch interactive ‘dramady’
Initiative Worldwide’s study connects ‘Formula One’ to health brands
Rajul Kulshreshtha moves from Group M to Dentsu Communications, Delhi
Source: Agency Faqs
   
Big B saga: Down but not out, say advertisers
Internet user count grows 54% to 39 million in 2005-06
It is win-win for customers and partner companies
Co-brands—the jury is still out on their success
Rewards high, but innovation is key
Multi-brands, the flavour of the day
Source: Financial Express
International News
Nielsen Outdoor Results: Adults Exposed to 40 Messages Per Day
ZenithOptimedia Names Spielman SVP/Director
Source:Media Week (US)
   
CBS exec sees higher ad sales
Source:Marketwatch
   
Bull Exits Lowe London
Outdoor Seeks Ratings Equality
ZenithOptimedia Taps New Business Chief
Source: Ad Week
   
Powerleague to sell advertising at soccer sites
Heat teams up with ITV for comedy awards
Dixons’ in-store TV network opens to new advertisers
Chrysalis raises ad rates up to 14% on Heart stations
Coors returns to iTV advertising
Source:Media Week (UK)
   
San Fran folks miffed at Sony graffiti advertising
Source:AdLand
   
In-Game advertising increases brand awareness - study
Source:GamesIndustry.biz
   
Ten's earnings drop with ad sales
Source:The Australian
TV ads push junk food, harm kids' diets - US report
Two Ford luxury brands pull ads from gay media
New York Times sees '05 ad growth in single digits
Source:Reuters
   
Film fans can expect more advertising on big screen
Source: Yahoo
   
Ad campaign targets German torpor
Source:IHT
   
Australia: Govt advertising bill up by 48 per cent
Source:Seven
   
Aegis' Verklin Predicts Online Ad Spending Will Double In 36 Months
Ad Seers See Slower Growth, Technology Re-Shaping Ad Plans
Report: Ad Revenues To Reach $55B By 2010
BzzAgent: Disclosure Benefits Word-Of-Mouth Campaigns
ESPN Bowl Series Goes After End-of-Year Ad Success
Source: Media Post
   
Microsoft, AOL Reportedly Close to Advertising Deal
Source:NewsFactor Network

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