Tooth paste
advt spends grew 21% during Jan-Sept '05
(6 December, 2005)
Key
Findings:
Tooth
Pastes TV advertising spends rises 21 per cent in the first three
quarters of 2005 compared to the same period in 2004
2001
had the maximum growth in advertising spends across 2001-04
'Colgate
Dental Cream' top the brands list during Jan-Sept '05
Maximum
ads in Entertainment Channels
This
week, AdEx India looks at the 'Tooth Pastes' category. Let's have
a look at the growth in Tooth Pastes advertising spends during
the past years 2001-04 on television.
Maximum
growth observed in 2001
Seven
per cent rise in Tooth Pastes advertising spends in 2004, compared
to 2003
Does
the year 2005 also show similar growth trend in Tooth Pastes advertising?
Let's compare its advertising spends during the first three quarters
of 2005 compared to the same period in 2004.
Tooth
Pastes advertising spends rises 21 per cent in first three quarters
of 2005 compared to that of 2004
Let's
look at the Top 10 Tooth Pastes brands, along with advertisers on
TV during the first three quarters of 2005.
Top
10 Tooth Pastes brands constitutes 87 per cent advertising share
'Colgate Dental Cream' rules the Tooth Pastes brands list (25
per cent share)
Which
channel genres are preferred by the Tooth Pastes advertisers? The
pie below shows its advertising share during the first three quarters
of 2005.
Entertainment
Channel gets maximum advertising by advertisers during
Jan-Sept '05
Movie
channels, the second choice
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
