Television

Sahara One reschedules primetime shows to five days a week

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MUMBAI: After Star Plus, Sony and Zee, it is now Sahara One Television's turn to reschedule its primetime shows from originally airing them four days a week to five days a week.

With effect from 5 December, the channel's primetime shows Hare Kkaanch Ki Choodiyan (8.30 pm) Woh Rehne Waali Mehlon Ki (9 pm) and Kituu Sabb Jaanti Hai (9.30 pm) will now be telecast from Monday - Friday instead of the original Monday - Thursday.

The Friday primetime slot on Sahara One, which was until now occupied with movies will now shift to the weekends (Saturday and Sunday).

Speaking to Indiantelevision.com on the reason behind the change, Sahara One Television COO Purnendu Bose said, "Our weekday primetime shows are doing well and these demand appointment viewing. It is a myth that weekdays are from Monday to Thursday and the weekend is from Friday to Sunday. We have extended our shows to Friday so as to have consistent programming for the week. With this shift we are also looking at consolidating the 8.30 pm - 10 pm band."

However, Sahara One's latest offering Saath Rahega Always, which airs at 7.30 pm will continue to air from Monday to Thursdays for the time being.

When queried as to why the new show was being left out of this shuffle, Bose said, "The show has just started and as of now we don't have a sufficient bank. As as when that technicality is taken care of, Saath Rahega Always will also be included in the Friday lineup."

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