19 December 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 56




Media, Advertising & Marketing Watch

Sab's 'Taka Tak' show to ride on 'Idol' success
 From 10 January, Sab will air an exclusive half-hourly behind-the-scenes called 'Indian Idol Taka Tak' at 9:30 pm.

Viacom forays into outdoor advertising in China
Viacom has entered the 16 billion Yuan outdoor advertising market in China by opening a shop in Beijing.

US 35-54 year men most exposed to OOH advertising
As Nielsen Outdoor in the US prepares to expand its electronic audience measurement system for outdoor advertising, it has announced the results of its outdoor ratings service in Chicago.

DHL Express appoints marketing manager for India

DDB W'wide to launch consumer knowledge model

HKTB launches marketing campaign in India

Global Broadcast's CNN-iBN launched

'Will and Grace' kicks off 2006 with live episode

Special Report
Zee Sports delivers cricketing goods
 Look and feel on par with ESS and Ten, though revenues from India-Lanka series on the low side.

Guest Speak
From a Print-Society to a Cyber-Society
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27/11/2005 to 03/12/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27/11/2005 to 03/12/2005)
Star Plus
DD Sports
DD1
Star One
Sun TV
Sony Entertainment
Gemini TV

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Today's Newsbreakers.......India
Ad agencies eye 360 degree view for media operations
The world is moving away from TV ads
Bollore unveils ‘long-term’ plans
Advertising exclusivity gains ground as 30-sec spots slip
Eyeballs are back
Brand Sourav: Up or down?
I&B softens stand on telecast row
Source: Financial Express
 
Celebrity to venture into women's wear
Game shows make inroads into Tamil households
Neva plans to have 10 franchisees by 2006-07
Pantaloon launches Big Bazaar in Pune
Source:Business Standard
 
How many times must a man see an ad
Source: Telegraph
   
WPP launches KPO unit
  Source:India Abroad
   
Hoardings that are eyesores
  Source: The Hindu
No repentance, even at leisure, with Saffola
JWT’s target for 2006: airlines, telecom and financial services
Coke’s global success formula didn’t work in India
Men in their 40s are encroaching on youth territory
FCB Group’s Cognito Consulting set to unveil ‘brand relationship’ tool in India
Mudra rocks at the M.A.D Quiz
Sean Colaco, creative director, Mudra, Mumbai, makes an exit
Leo Burnett bags the creative duties for HDFC Standard Life
GroupM launches knowledge process outsourcing division Meritus Analytics
Amit Tripathi of Zoom joins Zee News
Source: Agency Faqs
 
   
Ad industry smiles as revenues rise 14 pc
Discover 112 cc launched in AP
Source: The Hindu Business Line
International News
On Advertising: Advocates run afoul of ad rules
Where a cover girl is girl next door
Source: IHT
   
Comcast Puts Media Duties in Play
Goodyear Cuts Euro RSCG
EarthLink Calls Creative Review
AFA Mulls Re-Boycott of Ford
Y&R Wins Global Bacardi Account
Source: Ad Week
   
Audi launches "sinister" new Car Ad
Atlas to support Place in the Sun
  Source:Media Week (UK)
   
Yahoo to help measure the value of online ads
Source:TMCnet
   
Cyber Agent to team up with Dentsu group for mobile advertising
Source:Japan Today
Nielsen to Start Using DVRs in Ratings
Source: Yahoo
   
NH Radio Host Says Outspoken Style Scared Advertisers
Source:Radio Ink
   
Online-advertising budgets to keep growing
Source:CNET News
   
Dubai hosts world advertising congress in March
Source:MENAFN
   
Arbitron Loses Nielsen Patent Challenge, Ruling Raises Questions About Partnership
Big Media Shops Compose Their Thoughts, Plan Channels Better
Source: Media Post
   
Car buyers bypass television adverts
Source: Australian
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