Television

Zee Telugu identifies key properties; to launch telefilm band in January

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/03/30/Zee%20Telugu.jpg?itok=PZ8PzqC6

MUMBAI: Zee Telefilms' lone southern player Zee Telugu has completed six months. The channel, originally soft launched in September 2004, was re-launched in May 2005 with a new game plan.

The re-launch had initiated a shift in positioning, from the mass based general entertainment mode to an upwardly mobile and young milieu. The new strategy will see Zee Telugu targeting the SEC ABC (15 to 34) group.

After six months of existence, now the channel has identified a few programming properties which have got the potential to play a long innings on the channel.

Topping Zee Telugu's strategy as the channel driver is the interactive gameshow Gold Rush, running Monday to Thursday from 9 pm to 10 pm. Anchored by popular Telugu television personality Udayabhanu, the show is targeted at housewives. The channel has been using a locally created format and the winners are awarded gold as the name suggests.

As per the Tam data offered by the channel, Gold Rush has helped Zee Telugu to claim the fourth place in the particular time band, behind Gemini TV, ETV and Teja TV. Claims a Zee Telugu channel executive, "The strategy to fight competition's primetime soaps with a one hour gameshow has proved successful."

According to the Tam data provided for week 48, Zee Telugu has recorded a share of 1.24 per cent for weekdays (CS4+ Andhra Pradesh total, 6 am to 11:59 pm) while for weekends it is 1.86 per cent. Quoting the Tam data, the channel claims that its programme GRPs have touched the 50 mark in week 49.

Apart from Gold Rush, the other shows that the channel has been banking on include the primetime news based programme Crime File, primetime soap Nishabdam, the weekend afternoon model photography show Photo Show, the weekday afternoon cookery show Mee Inti Vanda, the early morning religious slot, the lifestyle and fashion show Showcase on weekdays' evening time band and the Sunday primetime film property High Voltage Cinema where dubbed Hindi and English movies are shown.

Friday prime time telefilms band from January

Speaking about the channel's 2006 plans, spokesperson Jyoti Gosala states, "We are planning a lot of things for the coming year. To begin with, we are launching the Friday telefilm band Friday Releases starting January 6. Under this band, every Friday we will telecast original telefilms produced by independent filmmakers exclusively for the channel. We have roped in popular production houses such as Digi Films, Dream Visuals, Houseful Entertainer and Devi Art Productions for this."

Another property that is presently in the production stage is a music-based show Zee Sound Party. Independent orchestra groups are being invited to perform on the channel. Zee Telugu is yet to finalise the slot for Zee Sound Party, according to Gosala.

Promotions

Gosala feels that, Zee Telugu's recent efforts to promote its shows such as Gold Rush and Nishabdam have helped to create a buzz about the channel in the market. The primetime serial Nishabdam was promoted by sending direct mailers to households, informing them about the launch of the soap. The channel is now planning to increase the reach of Gold Rush with various audience reach programmes.

"We are looking at expanding the programme by reaching out key towns in the state. The idea is to improve the visibility of the programme and capitalise on the interactivity factor. Our team will be visiting households to select contestants from all the important towns," explains Gosala.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Ravi-Ankam.jpg?itok=7xX9r-rW
V6 challenges suspension; BARC to place facts before court

MUMBAI: V6 News, from the stable of the Telugu channel popular across Telangana and Andhra Pradesh, also wants to challenge Broadcast Audience Research Council India (BARC India) after the latter suspended its ratings review for some weeks along with other two channels on 24 November, 2016.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Awaaz-Se-Bada-Na-Koi.jpg?itok=mpG5iXSc
&TV's innovative affair with The Voice India S2

MUMBAI: Have you ever seen a promo of a new show on television which is actually a video but not a video. Confused? ZEEL’s year-old Hindi general entertainment channel &TV has come up with the unique campaign ‘Awaaz Se Bada Na Koi’ to promote the second season of 'The Voice.'

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/KHATMAL-E-ISHQ.jpg?itok=ZbKRdoJt
SAB TV revenue grew nine-fold under Sony umbrella

NEW DELHI: Sab TV, which claims to be the country’s sole channel beaming only comedy series, claims to have grown its revenue nine times since it came under the Sony fold.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/10/Prashant-Chothani.jpg?itok=z79wKqCX
Travelxp to launch new Tamil channel; 4K feed before Feb

MUMBAI: Giving competition to Discovery Channel, Prashant Chothani-promoted travel and lifestyle channel, travelxp, is all set to take southern India by storm with the launch of its new channel in Tamil. The channel's soft launch is scheduled for 13 December. It's availability on various...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/farhan-arjit.jpg?itok=1WwGNibs
Flo Rida, Arijit Singh, Farhan to enthrall at Aamby Valley City

MUMBAI: Absolut Enchanted Valley Carnival (EVC), India’s largest multi genre, camping and music festival is back with its 4th Edition at Aamby Valley City, Lonavala between 17 & 18 December. The carnival like its previous editions will be a mix of international and home-grown artistes. This...

Television TV Channels Music and Youth
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Haunting.jpg?itok=04TOpxwK
NBC-Universal buys 'paranormal' series from Bomanbridge

MUMBAI/ SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency, announced a series of paranormal series programme sales to NBC-Universal’s Syfy and Celestial.

Television Production House Fiction
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Dayanidhi-Maran-800x800.jpg?itok=89LDOdFX
Sun TV security clearance review sought; two channels' cancellation stayed

NEW DELHI: A review has been sought by the information and broadcasting ministry from the home ministry about security clearance to Sun TV Network Ltd in view of the amended guidelines of that ministry. Union minister M Venkaiah Naidu told the Parliament yesterday that no reply had been received so...

Television TV Channels Regional
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/Bomanbridge-KIDS.jpg?itok=UMib9PQF
Discovery Kids Asia ties up with Bomanbridge; acquires Emmy™, Parents’ Choice™ & Odd Squad (S1, 2)

MUMBAI/SINGAPORE: Bomanbridge Media, a Singapore-based content distribution and production agency announced the sale of multiple global award-winning kids’ education programs to Discovery Kids Asia, TVB Hong Kong and JEI TV Korea.

Television TV Channels Kids
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2016/12/09/times.jpg?itok=u_AH9fbF
BARC week 48: News space witnesses drop in viewership

MUMBAI: Times Now witnessed a further decrease in its ratings though it remained as the undisputed leader in the English News space. The players in the English News genre witnessed mixed ratings this week.

Television TV Channels Viewership

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories