Sab to ride on 'Idol' success with 'Indian Idol Taka Tak'

MUMBAI: When you're a part of the number two television network in the country, you would definitely want to piggyback on the channel's success or at least on one of its popular properties.

And that is exactly what Sony Entertainment Television India's new baby Sab is looking at doing. Come January and Sab will be airing an exclusive behind-the-scenes show on the Indian Idol finalists titled Indian Idol Taka Tak.

The half-hourly Indian Idol Taka Tak will be aired on Sab from 10 January at 9:30 pm on Mondays and Tuesdays, which is immediately after the Indian Idol episode ends on Sony. (The latter airs from 8:30 pm to 9:30 pm).

The second season of Indian Idol, which launched on Sony in November, will crown its second Indian Idol towards the end of April 2006.

Speaking exclusively to, Sab senior vice president and business head Vikas Bahl says, "A whole lot of elements are a part of Indian Idol, the winners, the losers, their emotions and the changes galore that take place in their lives. It is a very tight format and there is a limited amount that the viewer can see on the show. Keeping this in mind, we decided to launch this behind-the-scenes show, which will aim at drawing mileage from the happenings on Indian Idol. We saw enough scope in it to launch an entirely separate show around it."

Indian Idol Taka Tak will revolve around the final 12 contestants of the show. "We believe this will drive a serious amount of traffic on the channel and provide a funnel to us in terms of getting new audiences and sampling on Sab," says Sab marketing head Ajay Modgil.

The show will be promoted via a small film that will essentially encompass funny and light hearted moments. "The promotions will be in accordance with the beliefs that the channel stands for, which is light hearted entertainment. Sab is targeted at the Indian heartland and all our programming and marketing efforts will be targeted at addressing that audience," Modgil adds.

Miditech, which is producing Indian Idol, will also be producing Indian Idol Taka Tak. However Aman Yatan Verma and Mini Mathur (the hosts of Indian Idol) will not host the Sab show. "The show's host has not yet been decided upon but we are in talks with a couple of top ranking television celebrities," informs Modgil.

While Indian Idol is definitely a winner among audiences, it won't come as much of a surprise if Indian Idol Taka Tak follows big brother's footsteps and becomes equally popular.

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