5 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 65



Media, Advertising & Marketing Watch

Here comes the hot stepper! - KBC 2
Its funkier with rapper AB in snazzy clothes and innovations galore.

BCCI drafts tender for telecast rights
BCCI has taken into account "observations" made by SC while drafting the invitation to tender for events between '05 - '09.

NRS 2005 takes firm stand on C&S numbers
NRS has estimated the number of TV owning households in India to be 108 million and the number of C&S connected households to be 61 million (or about 56 per cent of TV homes) as of March 2005.

'Malayala Manorama' beats 'ABP' to claim 10th spot

NRS 2005 releases new set of data

Fiat ropes in three Indians in top management team

Goldkist launches mobile training academy in Delhi

ICICI and Kingfisher launch co-branded credit card

Zee Sports acquires Davis & Fed Cup tennis

CNN marketing initiative in India to mark 25 years

'Red Alert' completes a century; special on 6 Aug

Guest Speak
A Final Word on Branding
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10/07/2005 to 16/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/07/2005 to 16/07/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Teja TV
Gemini TV
Zee Cinema

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Today's Newsbreakers.......India
They’re banking their lives on ads
BPOs sing FM tune to woo youngsters
Online advertising in US expected to boost revenues for Indian BPOs
Source: Financial Express
   
   
Desi BPOs profit from US online advt
Source: Economic Times
   
Pressman Advertising gets ISO 9001
Tata Indicom launches 'Telugu Voice Station'
Source:The Hindu
   
A campaign that urges men to use condoms
Source: Times of India
Omega extends partnership with Nicole Kidman
Reebok launches next generation shoes
Twinstar inks marketing deal with US co
Iceberg refrigerators from Whirlpool
Ayurvedic makeover
Source: The Hindu Business Line
   
Blogging with Aamir Khan
The dignity of a mass brand
Tata Tele`s Telugu portal
Source: Business Standard
   
Kyunki Star Smriti Irani spreading message of peace
Adidas versus Nike
Source: Newindpress
International News
Sorrell is an advert for success
Source: Guardian
   
Ofcom advertises new FM licence for Shrewsbury
Economist picks ex-Amex marketer for top branding role
Thomson Intermedia buys Billetts
Source: Media Week (UK)
 
IPG's Nelson to Leave Amid BofA Review
Liquor Ads Generate Complaints
Source: Ad Week
   
Channel 4 Fined For Advertising Breach
Source: www.femalefirst.co.uk
   
Why advertisers are starting to find television a turn-off
Source: Financial Express (Bangladesh)
   
MSN Creative Awards Celebrate Pioneers in Online Advertising
Source: HostReview.com
   
Ad Vet Lachky Promoted at Anheuser-Busch
Kraft Foods Cited for Misleading Kids
Source: Brand Week
Univision profit drops on charge, softer TV ad growth
Number of US online job ads declines in July
Source: Reuters
 
'Boots signs BBC Broadcast for Christmas iTV ad campaign
Source:Digital Bulletin,
   
Kansas Paper Settles Ad Error Complaint
Source: ABCNEWS.com
   
Advertisers Bolster Upfront TV Ad Deals, Add Dollars, Firm Up 'Holds'
Analysts Call Early Q2 Radio Ad Momentum A 'Head Fake,' Lower Q3 Forecast
FTC Reveals Adware Complaint Against Advertising.com
Tremor Unveils Contextual Video Ad Network
USA Today Restructures Marketing, Crosses Platforms
Source: Media Post
   
100 Painted Cows: PETA Supports Unique Advertising Idea
Source:PR Newswire
 
'Japanese daily ad a distortion of history'
Source:China Daily

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