MAM

'Malayala Manorama' beats 'ABP' to claim 10th spot: NRS 2005

MUMBAI: The NRS 2005 findings that were revealed earlier this year had not included the Malayalam publications due to some technical problems. In the second set of findings, however, these publications have been included.

Post that, Malayala Manorama has entered the Top 10 dailies in the country at the 10th position with a readership of 7,985,000.

 

 

The entry of Malayala Manorama in the Top 10 dailies list means that Ananda Bazar Patrika with a readership of 7,210,000, which stood in the 10th spot in the earlier NRS 2005 listings, has been ousted from the Top 10 list.

Top 10 Dailies Urban + Rural

      

NRS 2002 (15+)

    

NRS 2003 (12+)

    

NRS 2005 (12+)

Publication

    

Rank

    

Reader

ship

    

Rank

    

Reader

ship

    

Rank

    

Reader

ship

Dainik Jagran     

2

    

12670

    

2

    

14982

    

1

    

21244

Dainik Bhaskar     

1

    

13163

    

1

    

15709

    

2

    

17379

Eenadu     

5

    

9277

    

4

    

9458

    

3

    

11350

Hindustan     

9

    

6385

    

7

    

7899

    

4

    

10557

Amar Ujala     

8

    

6431

    

6

    

8640

    

5

    

10469

Daily Thanti     

4

    

9354

    

3

    

10094

    

6

    

9445

Lokmat     

6

    

7840

    

8

    

7867

    

7

    

8820

Rajasthan Patrika     

15

    

5432

    

11

    

7353

    

8

    

8651

Times Of India     

12

    

5665

    

10

    

7419

    

9

    

8092

Malayala Manorama     

3

    

10032

    

5

    

8798

    

10

    

7985

(Readership figures in '000s)

 

 

In the Top 10 magazines list, Vanitha with a readership of 3,832,000 has entered at the ninth spot and pushed off Meri Saheli from the Top 10 list.

On the other hand, Malayala Manorama with a readership of 2,947,000 entered at the 10th spot in the Top 10 magazines listings, thus pushing off Ananda Viketan from that slot.

Top 10 Magazines Urban + Rural

      

NRS 2002 (15+)

    

NRS 2003 (12+)

    

NRS 2005 (12+)

Publication

    

Rank

    

Reader

ship

    

Rank

    

Reader

ship

    

Rank

    

Reader

ship

India Today (H)     

4

    

5127

    

2

    

5900

    

1

    

10717

Saras Salil (H)     

1

    

10608

    

1

    

9385

    

2

    

10561

India Today (E)     

3

    

5658

    

7

    

4194

    

3

    

6295

Kungumum     

40

    

1527

    

81

    

765

    

4

    

5600

Kumudam     

7

    

4464

    

15

    

2887

    

5

    

4675

Sarita     

18

    

3078

    

11

    

3423

    

6

    

4191

Grihashobha (H)     

2

    

6050

    

4

    

5414

    

7

    

4121

Swati SVP     

11

    

3581

    

19

    

2467

    

8

    

3959

Vanitha-(Mal)     

8

    

4149

    

3

    

5514

    

9

    

3832

Malayala Manorama     

5

    

4805

    

5

    

5406

    

10

    

2947

(Readership figures in '000s)

 

 

NRS stated that given the changes in methodology in NRS 2005, comparisons with the past need to be treated with caution on two accounts:

a) In earlier NRS rounds, towns below 100,000 population in a socio-cultural regions (SCR) were selected randomly based on parallel processing system. The same process was followed while selecting villages.

Thus, some districts may not have been selected, since that was not the focus of the sampling strategy. For any given publication, the pick-up of readership in the districts that were covered was attributed to the entire SCR (implicitly, to all districts of the SCR), even though this may not been the reality.

b) To estimate the readership, this sample was projected to the entire SCR, even though the sizes and profiles of the population of each district may have been different.

In the NRS 2005, both kinds of error have been corrected. To give a flavour of the difference in coverage, shown below are the number of districts that were not covered in NRS 2002 (after accounting for the new districts recognized in Census 2001):

Urban (below 100,000 population): 77

Rural (above 5000 population): 200

Rural (between 2000-5000 population): 143

Rural (below 2000 population): 38

The NRS 2005 survey has overcome this gap in coverage, so much so that all town classes and all village classes in 536 districts have been covered.

Also read:

NRS 2005 takes firm stand on C&S numbers

NRS 2005: 'Jagran' topples 'Bhaskar' to claim top slot

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