ICICI Bank and Kingfisher Airlines launch co-branded credit card

BANGALORE: Kingfisher Airlines has entered into an agreement with ICICI Bank to create a co-branded credit card that will allow its members a host of privileges and would also serve as an incentive to become loyal travelers of Kingfisher Airlines.



The target consumer for Kingfisher Airlines is the frequent-flying corporate traveler who seeks delight out of his flying experience. The Airline's offering is in line with the expectations of the globally aligned Indian who has high propensity to spend. This consumer is also the right potential target for ICICI Bank's premium credit card offerings and hence the fit between the two brands is strategically sound, claims an official release.



The credit card is being launched on the VISA platform and in addition to the standard Gold credit card benefits, customized features will be available to every cardholder. The special features include privileged access to lounges & restaurants, with free refreshments, at domestic airports, access to almost 180 golf clubs in India through special tie-ups and special packages for Golf Holidays across the world.

Credit card holders will also be eligible for special invitations for premium lifestyle shows and events like fashion shows, movie premieres etc. Another feature that is available for the members of the ICICI Bank-Kingfisher Airlines credit card is a 24x7 Concierge service that gives the card holder personalized assistance across various cities in India with services ranging from car rentals to city guides and more, the release adds.



Kingfisher Airlines would also recognise and offer incentives to its loyal consumers through a variety of benefits on the same co-branded credit card.

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