CNN marketing initiative in India to mark 25 years

MUMBAI: As CNN, a division of Turner Broadcasting System, Inc celebrates the network’s 25 years, it has announced the launch of an aggressive, multi-dimensional marketing campaign in India.

CNN’s 25 years’ promotion will primarily focus on the impact and influence of CNN on the world and world events and is targeted at the Network’s viewers, general public, businessmen, decision-makers and opinion leaders.

The campaign includes print, television, outdoor, Internet, in-flight commercials as well as an opportunity for consumers to win a host of prizes by participating in interactive contests that will be run through various platforms such as wireless/mobile, Internet, Crossword bookstores and Barista Coffee Shops, informs an official communiqué.



      Turner International India Pvt. Ltd director for affiliate relations & marketing Miran Shah said, “CNN created the concept of 24/7 news and radically changed the way the world consumes news. The contestants can access the online contest through, and other trade websites."

The Network will also have a CNN 25 Quiz delivered through SMS via mobile phones across the country. Mobile phone users, who respond with the correct answers to 8558, could win exclusive CNN merchandise.

CNN has also tied up with Crossword, a leading bookstore in the country, to place a CNN desk along with a laptop at select Crossword bookstores in Delhi, Mumbai and Bangalore. Consumers visiting Crossword can get information on CNN from the desk as well as participate in an off-line contest.

In addition, Barista Coffee Shops will also display CNN tent-cards on each table that will enable the consumers to participate in the contest.

Along side the contests, special 25th anniversary television commercials will run on television channels, in cinemas as well as during air flights.

The winner of each contest will win exclusive CNN 25 merchandise and will be considered for the lucky draw to win the grand prize – an iPod.

Latest Reads
Maha Cartoon targets 65 per cent rural HSM via DD FreeDish, 2000 LCOs

Who can forget the Charlie Chaplin show which entertained the world audience of all ages. Maha Cartoon, the first free-to-air (FTA) Hindi cartoon channel targeted at the Hindi-speaking markets (HSM), will be launched on India's largest DTH platform DD FreeDish on 1 November. The new Maha Cartoon...

Television TV Channels Kids
Vikram Chandra steps down; KVL Narayan Rao is new NDTV group CEO

The rumours that were making rounds of Vikram Chandra quitting NDTV have now been put to rest.

Television TV Channels People
Naagin helps Colors capture top position this week: BARC

Backed by Naagin Season 2, Colors was almost close to Star Plus to get the number one position, but, this week, Colors went few steps ahead and grabbed the leadership position and replaced Star Plus in week 42. Even in Urban GECs market, Colors toppled Star and took over the number one position.

Television TV Channels Viewership
SPN India to broadcast Barclays ATP World Tour finals

Sony Pictures Networks India (SPN) will exclusively broadcast the upcoming ATP events in the month of November. The ATP 1000 Paris Masters will be aired live on Sony ESPN channels and will be streamed live on SonyLIV app and website. The ATP 1000 Paris Masters in Paris will begin on 31 October.

Television TV Channels Sports
Hunt for Zee Business head continues

MUMBAI: Zee Business, an arm of Zee Media Corporation, has seen several transitions in its management this year. The channel was initially headed by Amish Devgan, who decided to move away after serving for 14 years. It was then led by Zee Media Corporation’s then CEO for content Samir Ahluwalia,who...

Television TV Channels People
'King' content will take over monopolistic media entities, says Arnab Goswami

NEW DELHI: The future of news lies in breaking away from the interdependence of politicians and the media on each other.

Television TV Channels News Broadcasting
Animated 'Ramayana' a global Diwali gift on web, mobile

NEW DELHI: Thirty episodes of the animated series Ramayana will be available around the world on the nexGTv web and mobile platforms during Diwali.

Television TV Shows Animation
Sports Minister lauds b'casters, other stakeholders in promoting sports

NEW DELHI: India’s Sports Minister Vijay Goel said on Wednesday that digital media broadcasting will play a critical role in bringing about change in sports broadcasting in India but broadcasters must also focus on how sports as a product is delivered to audiences in rural areas so as to popularise...

Television TV Channels Sports
Know your karma on IBN7 with 'Karm Path'

In an attempt to give its viewers a refreshing start of the day, IBN7 is launching a new show titled Karm Path. Starting 27 October, the show will predict what the day holds. The show is a differentiator in its own genre as it connotes the supremacy of deeds over destiny.

Television TV Channels News Broadcasting

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories