CNN marketing initiative in India to mark 25 years

MUMBAI: As CNN, a division of Turner Broadcasting System, Inc celebrates the network’s 25 years, it has announced the launch of an aggressive, multi-dimensional marketing campaign in India.

CNN’s 25 years’ promotion will primarily focus on the impact and influence of CNN on the world and world events and is targeted at the Network’s viewers, general public, businessmen, decision-makers and opinion leaders.

The campaign includes print, television, outdoor, Internet, in-flight commercials as well as an opportunity for consumers to win a host of prizes by participating in interactive contests that will be run through various platforms such as wireless/mobile, Internet, Crossword bookstores and Barista Coffee Shops, informs an official communiqué.

Turner International India Pvt. Ltd director for affiliate relations & marketing Miran Shah said, “CNN created the concept of 24/7 news and radically changed the way the world consumes news. The contestants can access the online contest through, and other trade websites."

The Network will also have a CNN 25 Quiz delivered through SMS via mobile phones across the country. Mobile phone users, who respond with the correct answers to 8558, could win exclusive CNN merchandise.

CNN has also tied up with Crossword, a leading bookstore in the country, to place a CNN desk along with a laptop at select Crossword bookstores in Delhi, Mumbai and Bangalore. Consumers visiting Crossword can get information on CNN from the desk as well as participate in an off-line contest.

In addition, Barista Coffee Shops will also display CNN tent-cards on each table that will enable the consumers to participate in the contest.

Along side the contests, special 25th anniversary television commercials will run on television channels, in cinemas as well as during air flights.

The winner of each contest will win exclusive CNN 25 merchandise and will be considered for the lucky draw to win the grand prize – an iPod.

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