31 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 82



Adex Analysis

Pharma sector advertising on TV dips 3%
Pharma sector advertising on TV dips 3% in 1st half of 2005 compared to H1 2004.

Executive Dossier
'This market is growing at 25-30%. It's a good time for kids' business at large'

Interview with The Walt Disney Company (India) Pvt Ltd managing director Rajat Jain

Media, Advertising & Marketing Watch
NDTV, Astro to form JV for SE Asia
After getting into a joint venture with Sun Network, Malaysia's Astro has worked out a similar arrangement with NDTV.

India cricket: DD to get ODI live feed
India rights winner to provide DD with live feed of all One Day Internationals and daily highlight packages for Tests.

Sony in an innovative marketing initiative for 'Gurukul'

Samsung launches slim CRT TV in Middle East

SET to strengthen weekends with 'Fear Factor India'

Zee claims good ratings with Afro-Asia cricket t'cast

Ten Sports to show Lanka-Bangladesh series live

Guest Speak
Move Over B2B, B2C -- It's M2E Time
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (14/08/2005 to 20/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/08/2005 to 20/08/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
Star Gold

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Today's Newsbreakers.......India
Big textile brands still favour print media over TV
TV actors push USAID campaign
Trent buys Landmark for Rs 103 crore
ITC plans to export Wills clothing range
Source:Business Standard
   
   
ESPN, Zee to share signals with DD for one-day internationals
Idea launches `Music Masti'
Addidas sues three Chinese companies for IPR violation
Source: The Hindu Business Line
Enterprise Nexus, Bangalore, wins Taj properties business
Aakar Patel, group editor-in-chief, ‘Mid-Day’, to move to ‘Divya Bhaskar’
Indian Express files a legal suit against NRSC
Euro RSCG’s Dheeraj Sinha joins Bates
Source: Agency Faqs
   
Freebies to come with a price tag too!
Source:Economic Times
   
Global footwear brands step into Indian market
Durables industry bets on World Cup
Source:Financial Express
International News
Nielsen: Spanish, Cable TV Ads Up in 2005
NBCU, Fox, MTV Sign to Sponsor Indie TV Fest
Source:Media Week (US)
 
Money down the drain as Pakistan misspends on advertising
Source:Daily Times, Pakistan
   
JetBlue Creative, Media Go Into Play
Outback Hires Kaplan Thaler
Fallon Names Bildsten's Successors
Publicis Groupe Shops Snag Richemont
Euro RSCG Magnet Forms Alt-Ad Unit
Chemistri Is Renamed Leo Burnett Detroit
Source: Ad Week
   
Lack of awareness, reach plagues brands marketing
Source:www.khaleejtimes.com
   
UK: Castlemaine XXXX launches rugby ad campaign
Source: just-drinks.com
Paper: Aegis, Havas In Media Buying Talks
First Half Ad Spending Surges, Internet Trails Hispanic, Cable TV Growth
Marketers Embrace Ad-ID, Hundreds Agree To Use Digital Ad Codes
Interactive TV Approaches Tipping Point, Over Half Of U.S. Will Be Interactive By '09
Source: Media Post
   
Farmer Gets 700 Replies to Cornfield Ad
Source: ABCNEWS.com
   
TF1 H1 operating profit down, cuts '05 ad sales goal
Source: Reuters
   
UBC wraps up radio ad space deals
Source: Media Week (UK)
   
Phylicia Rashad To Be Voice of Innkeeper's Fall Campaign
NHL Names Conductor Lead Marketing Agency
Source:Brand Week

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