Television

Zee claims good ratings with Afro-Asia cricket telecast

MUMBAI: Zee Network has claimed that its foray into live cricket telecast with the Afro-Asia cricket series 2005 fared reasonably well on the ratings front. Quoting Tam ratings, the network said the telecast helped both the channels -- Zee Sports and Zee TV -- to record some impressive figures.

The three match Afro-Asia cricket series was simulcast on Zee TV and Zee Sports on 17, 20 and 21 August.

 
 
 

Zee TV's and Zee Sports' telecast of the first Standard Chartered Afro Asia Cup ODI between Asia and Africa registered an average TVR of 2.39 on an All India basis, with a reach of 26.8 per cent. In the CS 4+ category, an average TVR of 1.95 was recorded with 27.7 per cent reach in Hindi speaking markets. It scored a viewership of 3.07 in the 15 -34 Male SEC ABC, HSM audience on 17 August. During this period, it also recorded a reach of 33 per cent, an official release states quoting Tam ratings.

The second ODI telecast on 20 August recorded an average TVR of 3.03 with a reach of 23.7 per cent in the HSM, and 2.34 on an All India basis in the Male 15-34 ABC TG, while in the CS4+ audience the average recorded TVR was 2.1 and 1.59 in Hindi speaking markets and All India markets, respectively, the release says.

According to the media release, in Zee Sports alone, telecast of the maiden series registered a high viewership of 1.22 in the 15 -34 Male SEC ABC, HSM audience on 17 August. During this period, it also recorded a reach of 11 per cent. In addition, it also scored an average TVR of 1 on an All India basis, with a reach of 8.61 per cent. Even in the CS 4+ category, an average TVR of 0.5 was recorded with 6.5 per cent reach in all India Market.



The second ODI telecast on 20 August, again saw an average TVR of 0.76 with a reach of 7.3 per cent in the HSM, and 0.6 on an All India basis in the Male 15-34 ABC TG, while in the CS4+ audience the average recorded TVR was 0.4 and 0.5 in Hindi speaking markets and all India markets, respectively, the release adds quoting Tam data.

 
 
 

By telecasting the matches on Zee TV as well, Zee Sport's intention was to use the flagship channel as a launch pad. Says Zee Sports marketing vice president Gaurav Seth: "Zee TV, being one of the most-watched channels in India, gives you a guaranteed audience. Zee Sports, as a new comer, hugely capitalised on the arrangement. The experiment helped Zee Sports to drastically improve its distribution set up, reach and penetration levels."

Nimbus Communications Sports and Media president Satish Menon, who handled the ad sales of the cricket property for Zee Network, said the experiment was a success with the inventories going 100 per cent full. Nimbus Sport and the Asian Cricket Council have entered into an agreement whereby commercial rights to the Afro-Asia Cup cricket tournaments of 2005, 2006 and 2007 have been assigned to Nimbus Sport.

According to Menon, about 40 to 45 brands had come on board as advertisers for the three match series. Standard Chartered was roped in as the title sponsor. Since the telecast schedule overlapped the primetime schedule in Zee TV, slots were sold at a premium in the channel. A ten second slot was sold in the range of Rs 50,000 to Rs 60,000 per match.

When queried if there was a discount offered to advertisers considering that this is Zee's first venture into cricket broadcasting, Seth answered in the negative. "The property was fantastic. It was approved by the ICC and many cricketing superstars were featured in both the teams. The whole setting truly matched international cricketing standards in terms of production standards and popularity. So nobody could expect a discount in rates."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/star-bharat.jpg?itok=kT6YtkU0
Star Bharat leads Hindi GEC (U+R) in week 2 of BARC ratings

MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 2 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/aaj-tak-barc.jpg?itok=4sc6BHYP
BARC week 2: Aaj Tak leads Hindi News in all three markets

MUMBAI: Republic TV continues its leading streak in the second week of the year as well in BARC All India ratings. News Nation stays in the top five chart in week 2 of 2018 in Hindi News Rural market. Aaj Tak tops the chart again in Hindi News Urban market.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/karan-bajaj.jpg?itok=jxlg_oWY
Dsport acquires India rights of tri-nation tournament in SL

Discovery’s sports channel Dsport has acquired the exclusive India broadcast rights of Nidahas Trophy 2018, a tri-nation international T20 tournament involving India, Sri Lanka and Bangladesh. The transaction was facilitated by Lagardère Sports, the global marketing consultant of Sri Lanka Cricket...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/adity.jpg?itok=9fFHR7SG
Pittie Group launches news portal

Pittie Group has launched LatestLY its new portal for trending stories across categories like world news, politics, sports, entertainment, lifestyle,technology, automobile etc. It is being developed as the go-to platform for anybody wanting a complete understanding of trending stories.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/biwi.jpg?itok=P3OOGgZH
Catch Rekha's stellar performance in 'Biwi Ho Toh Aisi' on Sony MAX2

MUMBAI: Rekha’s fans are in for a sweet surprise this week as India’s iconic Hindi movie channel from Sony Pictures Networks, Sony MAX2 is all set to air classic movie Biwi Ho Toh Aisi. A light-hearted family drama stars Bollywood legends Farooq Sheikh and Rekha in lead roles and marks the debut...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/18/pv.jpg?itok=11OhTSzk
The seasonal show saga on Indian GECs

MUMBAI: Daily soap operas, with an infinite number of episodes, is the unique feature of India’s TV entertainment offering. From the era of a single national broadcaster to today where you can pick from a plethora of general entertainment channels (GECs), times have surely changed. What is slowly...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/star.jpg?itok=XqQ1JaZk
Star ushers in IPL's new era with a bang

Star India is all set to reinvent the Vivo Indian Premier League (IPL) 2018 by increasing fan-engagement levels and bringing the sporting spectacle even closer to cricket fans across the country. The broadcaster’s press conference in Delhi today started with Sophia, a robot, in conversation with...

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/punit.jpg?itok=QMjjRK9k
Zeel numbers up on higher ad revenue in third quarter

The Subhash Chandra led Indian television network Zee Entertainment Enterprises Limited reported 11.5 percent and 28.3 percent increase in consolidated total revenue and profit after tax (PAT) respectively for the quarter ended 31 December 2017 (Q3-18, quarter under review) as compared to the...

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/01/17/baba_0.jpg?itok=4dsXrFZQ
Ramdev wants telecast fees waived off for devotional channels

Baba Ramdev today took a shot at the government for imposing high tax on telecasting devotional TV channels.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories