Key Findings:

• 10% rise in Pharma Sector advertising on Television in 2004 compared to 2003
• 3% dip in TV advertising in the 1st half of 2005 compared to 1st half 2004
• 'Digestives' category in Pharma Sector tops with 21% advertising share in the 1st half of 2005
• 'Dabur India' ranks first in the Top 10 Advertisers list on TV in the 1st half of 2005
• 85% advertising spends on Mass channels

This week, AdEx India looks at the 'Pharma Sector'. The table below shows the 11 categories considered in the Pharma Sector analysis.

Categories in Pharma Sector

Digestives

Vitamins/Tonics/Health Supplements

Medicated Skin Treatment

Analgesic/Cold Tablets

Antiseptic Creams/Liquids

Glucose Powders

Cough Syrups

Cough Lozenges

OTC Products Range

Medicated Dressings

Gripe Water

Let's have a look at the growth in Pharma Sector advertising spends during the past years 2000-04 on Television.

• 2001 had the maximum growth in advertising spends (46%) compared to 2000
• 7% de-growth in advertising spends in 2003 compared to 2002
  

Whether the advertising spends in Pharma Sector has increased in the 1st half of 2005 compared to it's spends in the 1st half of previous year? The chart below gives the answers.

• Advertising spends observes a dip of 3% on Television in the 1st half of 2005 compared to the 1st half of 2004

Which category in Pharma Sector gets the maximum advertising spends in 1st half of 2005 on Television?

• In the Pharma sector, maximum advertising spends is captured by 'Digestives' category (21% share)
• 'Vitamins/Tonics/Health Supplements' category at 2nd position with 15% share

Let's look at the Top 10 Advertisers spending on TV during the 1st half of 2005.

• Top 3 Advertisers contributes approx. 42% of the overall advertising spends
• 'Dabur India' tops the advertisers list with 15% share closely followed by Paras Pharmaceuticals with 14% share

Which channel genre is preferred by the Pharma Sector advertisers in the 1st half of 2005? The pie below gives the answers.