3 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 63



Executive Dossier

'An increase in C&S penetration doesn't necessarily mean we need to increase sample size'
Interview with Tam India chief executive officer LV Krishnan

Adex Analysis
Hair conditioner advertising on TV rises 67%
Hair conditioner advertising on television has risen 67% in the first half of 2005 compared to the first half 2004.

Special Report
Cable guy weathers the storm
Even as Mumbai was reduced to a standstill, cable TV largely remained uninterrupted.

Media, Advertising & Marketing Watch
Madison Creative bags SAB account, 2 others

David Jones is Euro RSCG Worldwide CEO

Tivo launches direct response interactive advt prog

adidas in global deal with Chelsea coach Mourinho

BBC makes additions to kids brand mgmt. team

Indiagames announces expansion of European opns

Guest Speak
A Final Word on Branding
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (10/07/2005 to 16/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (10/07/2005 to 16/07/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Teja TV
Gemini TV
Zee Cinema

Click here to subscribe for free!

Source: www.indiantelevision.com

Today's Newsbreakers.......India
AIR announces new credit plan for small ad agencies
Madison Creative wins Rs 15-cr biz
Wedding sites find good match in consumer goods makers
LML to get new marketing head
Source: The Hindu Business Line
   
   
Too many celebrities, too few ideas
Marketing on the go
BAd works and how!
Source: Agency Faqs via Economic Times
DLF group calls for Rs 20 cr-creative pitch
Mumbai ad world gets back into action after cloud burst
Euro RSCG CEO James Heekin resigns
Madison Creative bags SAB TV’s new channels
Source: Agency Faqs
   
Full Circle
Source: Indian Express
   
Indian brand idols
Source: Business Standard
   
Tata Teleservices launches branded mobile phone
Source: The Hindu
International News
US drug makers to review advertising complaints
Source: Reuters
   
BAA to review airport advertising
BJK&E scoops SCM media account
Incisive spends £25m on US search event firm
Source: Media Week (UK)
 
Drug Industry Adopts New Ad Guidelines
Source: Ad Week
   
Massive's In-Game Advertising Strategy; CEO Unveils Master Plan
Source: San Jose Mercury News
 
Mark Ritson on branding: VW's song and dance has major drawbacks
Source:DM Bulletin
   
Spike Names Xyience Exclusive Ultimate Fighter Sponsor
Source: Media Week (US)
GM ends advertising boycott of Tribune's LA Times
Source: MarketWatch
   
Yahoo to launch blog ad network
Source: CNET News.com
   
PETA Claims Wet Seal Swayed By Viral Campaign
TiVo Adds DR Feature, Signs Five New Advertisers
eMarketer: Holiday Spending To Reach $26.2 Billion
Source: Media Post
   
Billboard company rejects pro-gay ads
Source: Gay.com
   
Currys drops Barker as it cuts £37m ad budget
Source: Brand Republic Bulletin
   
Red Shed raises advertising stakes
Source: New Zealand Herald
 
Big Pharma Promises New Ad Approach
Source:TheStreet.com

Every endeavour is made to make sure that the links given are valid. However, since the archiving systems differ across not cross various sites, Indiantelevision.com cannot guarantee their validity after a day of posting.  Subscribe to this Newsletter: Click here
For Feedback: Click here
Unsubscribe to this Newsletter: Click here
For Archives: Click here

Indian Television Dot Com Pvt Ltd, 318, Kuber Complex, Opp. Laxmi Industrial Estate, New Link Road, Andheri (W), Mumbai-400 053, INDIA.
Tel: 0091-22-2673 0660 Fax: 0091-22-2674 0644

The Ad Linx Reporter is an Indian Television Dot Com publication.
© 2001-2005 All Rights Reserved

www.indiantelevision.com
*If you are not able to see the mailer, please click here