Key Findings:

• 67% rise in TV advertising in the 1st half of 2005 compared to 1st half 2004
• Hair Conditioner advertising rises three times in 2004 compared to 2003
• 'Garnier Fructis Conditioner', the top brand advertised in the 1st half of 2005
• Mass Entertainment channels get the maximum ads
• Prime time, the most preferred time band

This week, AdEx India looks at the 'Hair Conditioner' category. Below is the growth of 'Hair Conditioner' advertising on TV across the years 2002-04

• 65% dip in advertising in 2003 compared to 2002
• Three times rise in Hair Conditioner advertising in 2004 compared to 2003

Below is the growth in advertising on TV in the 1st the half of 2005 as compared to the corresponding period of 2004

• 67% rise in advertising on Television in Jan-Jun'05 compared to Jan-Jun'04

The table below shows the Top Brands advertised on TV, along with their Advertiser, during the 1st half of 2005

• Only two brands advertised during the 1st half of 2005
• 'Garnier Fructis Conditioner' tops the list with 98% advertising spends on Television

Let's analyze which Channel genre is preferred by the Hair Conditioner advertisers in the 1st half of 2005?

• Hair Conditioner ads occur more on Mass Entertainment Channels
• Movie Channels at second position

Now, let's analyze which time band is preferred by Hair Conditioner Advertisers in Jan-Jun'05?