18 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 73



Media, Advertising & Marketing Watch

Philips boosts marketing; turnover target Rs 12 bn
Philips doubles marketing budget to Rs 600 million; targets a turnover of Rs 12 billion from consumer electronics division.

Phillips brings Ambilight TV technology to India

Cricket: DD tries upstaging others
Sports broadcasters grapple with stiff BCCI conditions, including floor price of $2.14million/day of cricket.

Aamir Khan to endorse Toyota Innova
Toyota Kirloskar Motor has managed to rope in India's most innovative film celebrity Aamir Khan as its brand ambassador to promote Toyota Innova in India.

'Top Gear' first magazine off the TOI-BBC JV rack

Delhi readies for 'Hutch' marathon in October

ETC to run contest around movie 'No Entry'

Amara Raja launches Kartikeyan themed product

CBS to use drug stores to push comedy block

Guest Speak
Corporate Name Change Challenges
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (31/07/2005 to 06/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (31/07/2005 to 06/08/2005)
Star Plus
Ten Sports
Sun TV
Star One
Sony Entertainment

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Today's Newsbreakers.......India
Ad firm Incepta makes quiet entry in India
Source:Indian Express
 
   
Toyota ropes in Aamir to endorse Innova
`Focus on generative strategies for strong brands'
TVS Motor to hand over acquired co to new management
Mirza Tanners is now Mirza International
BCCI bars bidding via consortium
Star News to launch programme on Bollywood
Source: The Hindu Business Line
   
LG plans big for the year
TVS Motors to launch two 150-cc bikes
Source:Business Standard
   
Racing + Narain = New Formula
`Now F1 will give brands good RoI'
The business of PR
Back to action
Source: Catalyst
Interview - Nitish Mukherjee, managing director, Orchard Advertising
New media boom: is it real or virtual?
The emotional quotient
Source: Financial Express
 
   
Aamir Khan to drive Toyota Innova's aspirations
After ‘Top Gear’, Times-BBC JV to launch magazines on women and entertainment
Source: Agency Faqs
   
Dravid and an ad with a difference
Source:Rediff
   
Does your brand appeal to all five senses?
The monks who sold Ferraris
Terms of endurement
Sense It
Bawdy Copy
On the spot: John Goodman
Source: Economic Times
International News
Mindshare Asia Pacific insight chief heads for KMR Group
Source: www.research-live.com
   
THAILAND: No shutdown but Suranand keeps ad ban
Source: Asia Media
   
NBC Trims Field in Media Review
Grey Confirms Heekin as Global CEO
Arnold Opts Not to Defend Goodyear
Networks' Revenue Drops 2 Percent
Source: Ad Week
   
The Sun media review to continue
COI to review outdoor and planning accounts
Source: Media Week (UK)
   
NAA Publishes New Guide on ABC Compliance and Insert Advertising
Source: Editor & Publisher
   
Miva launches pay-per-call ad service a week after Yahoo!
Source: Revolution Magazine
WPP ad agency Grey Worldwide names Heekin CEO
Watchdog backs Tesco in spat over Asda adverts
Source: Reuters
   
Online advertising networks account for one in five display ad buys
Source: Strategiy
   
Sesame Street Puts Shine on Apples for Kids
Source: Brand Week
   
180solutions Sues Distributors For Installing Adware Without Permission
Agency Searches Enter Dog Days, Especially For Media
Rocky Road For Reality TV, New Genre May Face Death of Kiss
Source: Media Post
 
CNN chief overrun with e-mails opposing Roberts ad
Source: www.ajc.com
   
Farmer Writes Personal Ad in Cornfield
Source: Newsday

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