'Top Gear' first magazine off the TOI-BBC JV rack

MUMBAI: Nine months after The Times of India Group and BBC Worldwide formed a joint venture WorldWide Media (WWM) for magazines the first new magazine has been launched. Not surprisingly the first title is Top Gear - the car magazine that serves as a companion piece to the television show which is hosted on BBC World by Jeremy Clarkson.



The issue was launched last night by Bollywood film star Ajay Devgan who is a car enthusiast. Speaking on the launch WWM director Ian Walton says, "This is the 11th edition of Top Gear and has around 1.5 million readers. It has changed the way the automobile industry is covered. The Indian magazine scene is vibrant and while it is difficult for me at this juncture to give the number of copies we expect to sell we are confident that the magazine will appeal to the men who form our core readership. We are also encouraged by the fact that India is the fastest growing car market in the world."

Talking about who the magazine has done in different parts of the world, Walton adds, "The reason that this magazine has done well in the various countries is due to the incredible journalism. Also we aim to entertain our readers while giving out information. That is not the case with a lot of online articles on cars. They mainly deal with facts and figures which can be boring. Our aim is to go beyond that and be a fun, witty and irreverent experience."



"As for other titles that we would launch in the future we have some ideas on the table that we are working on. The BBC Worldwide magazine catalog is vast and covers subjects like food, kids, history, gardening and women. Certainly some titles here have potential to do well in India. Perhaps six months down the line we would have decided on the next title," he added.

The editor of the Indian version of Top Gear is Gautam Sen who has been covering the auto motive sector for nearly two decades. Says Sen, "We are not afraid to call a spade a spade. Our aim for this consumer lifestyle magazine, as is the case all over, is to make it highly entertaining. Our motto is to always tell the truth for credibility matters. We may upset some people in the industry as a result of this but that is something we are prepared for."

Latest Reads
Relive the Golden days with Shemaroo Entertainment’s “Friday Rewind with RJ Adaa”

Consumers are in for a treat as Shemaroo Entertainment has lined up a new series in association with Adaa, consisting of famous Bollywood songs.

Television TV Channels Music and Youth
Eros International’s Marathi superhit Boyz 2 shines at the box office collecting Rs. 13 crores within 10 days of release

Eros International Media Ltd, a leading global company in the Indian film entertainment industry, has announced a very successful performance of its Marathi release Boyz 2 which has collected Rs. 13 crores within 10 days of its release on 5th October.

Television TV Channels Music and Youth
Network18 reports improved numbers for Q2 FY19

Mukesh Dhirubhai Ambani’s media arm, Network18, reported improved numbers for the quarter ended 30 September 2018 (Q2 2019, quarter under review) as compared to the corresponding year ago quarter Q2 2018). The company reported 9 per cent y-o-y growth in consolidated revenue for Q2 2019 at Rs 1,237...

Television TV Channels GECs
ZMCL reports more than quadruple profit for second quarter

The company’s consolidated operating revenue increased 35.5 per cent y-o-y in Q2 2019 at Rs 168.66 crore as compared to Rs 124.51 crore in the year ago quarter. Total income increased 34.7 per cent y-o-y in Q2 2019 to Rs 170.66 crore from Rs 126.71 crore in Q2 2018.

Television TV Channels News Broadcasting
Eros Now Partners with Celcom; Consolidates Distribution in Malaysia

Eros International Plc (NYSE: EROS) (“Eros”), a leading global company in the Indian film entertainment industry, announced today that Eros Now, its digital over-the-top distribution service

Television TV Channels Music and Youth
TV Today Network subsidiary receives IT demand notices

TV Today Network Limited (TVTN) has informed the bourses that its wholly owned non-material subsidiary India Today Online Private Limited (ITOPL) has received separate demand notices from the Income Tax department.

Television TV Channels News Broadcasting
BBC Studios India and Mindshare’s I Can You Can wins two Silvers - Best Branded Content and Best Media Strategy at the Emvies 2018

BBC Studios India and Mindshare, India’s largest media agency, announced that it has won two Silvers at EMVIES 2018

Television TV Channels News Broadcasting
NDTV launches India’s first mobile-only portrait live channel

New Delhi Television Ltd (NDTV) has launched India’s first mobile-only vertical live channel with the name NDTV HOP Live. India has nearly 432 million internet users and this number is growing at a rate of 4-8 per cent, according to Deloitte’s Technology, Media and Telecommunication (TMT)...

Television TV Channels News Broadcasting
Movies NOW, Romedy NOW and MNX celebrates this festive season with a special programming line-up

Celebrating the spirit of this festive season, Times Network's English Entertainment channels

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories