Phillips brings Ambilight technology for TV sets to India

MUMBAI: Phillips Electronics India is striving to up the ante in television technology to compete in an increasingly tough market. If last year, it introduced Pixel Plus 2 technology, it has now brought in ambient lighting (ambilight) technology for its plasma and LCD TV sets.


The company states that the technology makes the viewing experience more intense by throwing a soft glow on the wall behind the screen to enhance perceived brightness, contrast and colour accuracy. Ambilight projects background lighting from the rear of the TV set onto the wall behind the set.


Ambilight works by analysing the incoming TV signals and producing background lighting that matches the images displayed on the screen. There are four fixed preset and two special active preset modes. There is a relaxing mode and a dynamic mode that responds faster to the action on the screen.


Speaking on the occasion Phillips Electronics India executive director and senior VP consumer electronics D. Shivakumar says that ambilight provides a cinema like viewing experience.


On the occasion of the launch Phillips invited director Pradeep Sarkar who made Parineeta to speak. Abroad Phillips used Martin Scorcese who made The Aviator. Both these directors spoke on the use of light, shadow and colours.


Sarkar said, "The ability to recreate the magic of the big screen on television makes it possible for cinema buffs to enjoy a true to life reproduction of various nuances including colour and light. It is critical that viewers are able to enjoy the full spectrum of the cinema as intended by the director."


Latest Reads
Highly-beneficial interactions take place at Broadcast India '16

The 26th Broadcast India Show concluded over the weekend in Mumbai, and was easily the most exciting Broadcast India Show yet. With thousands of eager, high-quality trade visitors swarming the show floor, a sentiment signalling highly-beneficial exchanges and interactions echoed through the halls...

Technology Software Applications
India, China to propel APAC, beat CAS Europe market share

APAC is expected to overtake the market share of Europe in future due to an increasing demand for digital TV set-up boxes in countries such as China and India. North America and Europe dominated the global CAS market in 2015. APAC region is estimated to mark a growth rate of 12.0 per cent CAGR...

Technology Hardware Set-top Boxes
India lucrative market for 4K UHD STBs: Grand View Research

Here’s a view on the demand for 4K or ultra high definition (UHD) set-top boxes (STBs) in India.

Technology Hardware Set-top Boxes
Infor appoints Dass as south Asian subcontinent V-P

Infor, a leading provider of business applications specialized by industry and built for the cloud, has appointed Ashish Dass as the vice president and managing director for the south Asian subcontinent. Infor software helps eliminate the need for costly customization through embedded deep...

Technology Software Applications
Siti & DishTV opt for Conax conditional access

The Essel group has been using Conax’s tech for sometime now for its Siti Network (earlier known as Siti Cable). Now the group has extended that partnership for another product for both Siti Network and DTH operator Dish TV India. This time it is for the cardless set top boxes that the two are...

Technology Hardware Set-top Boxes
Imagine Communications extends functionality of Selenio One unified transcoding platform to OTT

MUMBAI: Imagine Communications, empowering the media and entertainment industry through transformative innovation, today introduced a high-density adaptive bitrate (ABR) transcoding product built on Selenio One™, the company’s software-defined linear transcoding platform. Selenio One is designed...

Technology Hardware Components
DJI Makes Your Smartphone Smarter with the New Osmo Mobile

DJI, the world leader in creative camera technology, Thursday launched the Osmo Mobile, an extension for smartphones that turns them into intelligent, precision camera systems.

Technology Hardware Components
Prime Focus Tech gets funding from PE firm Ambit Pragma

MUMBAI: Prime Focus Technologies (PFT) – the technology offshoot of media services company Prime Focus - informed the Bombay stock exchange today that it had received its first round of funding from growth capital private equity fund Ambit Pragma.

Technology Software Applications
Three new products developed by C-DOT launched on its Foundation Day

Communications Minister Manoj Sinha today expressed the hope that 100,000 Gram Panchayats (GPs) will be connected through Optical Fibre Cable (OFC) by March next to set up a network infrastructure to serve the rural masses.

Technology Hardware Distribution

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories