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 Innova's
petrol version is priced between Rs. 6,76,000/- and Rs. 9,37,000/-
(ex-showroom Thane) and the diesel is priced between Rs. 7,36,000/-
and Rs. 9,97,000/- (ex-showroom Thane). The on-road prices will
vary depending on the prevailing local taxes.
Toyota Kirloskar Motor (TKM) launched Innova in February 2005 and
is built in 10 countries, including India across 3 continents: Asia,
Africa and South America. Innova is the first generation vehicle
on the IMV platform. In India, Toyota has introduced 5 different
variants of Innova in 2.0ltr petrol and 2.5ltr diesel in seven colours
Silver, Dark Red Mica, Beige Mica, Light Green Mica, Dark Blue Mica,
Super white and White.
Speaking on the occasion TKM managing director Atsushi Toyoshima
says, "As an actor Aamir stands for all core values of Innova
brand. He is a perfectionist, who innovates while enacting roles,
exhibits versatility and is a wonderful performer. He is an actor
who tries to break stereotypical moulds and creates new roles for
himself - just like the Innova, which has brought in both MPV and
passenger car customers into its fold."
 Globally,
Toyota has rarely used celebrities as brand ambassadors. Aamir Khan
is one of the few celebrities to be associated with brand Toyota.
Aamir will soon promote Toyota Innova through media campaigns and
ground promotion activities.
Aamir will be an integral part of the second phase of the Toyota
Innova's penetration across India to increase market leadership
and will be at the forefront of key marketing activities, personifying
values of Toyota Innova such as perfection, innovation, versatility
and performance.
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