16 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 71



Special Report

Weaving the Madison magic
When you are a David in a battle of the Goliaths, you have to be that much sharper and smarter. Madison Media is just that.

Executive Dossier
'Advertisers and us need to rethink how we work together'
Interview with SPE Networks Asia GM Ricky Ow

Media, Advertising & Marketing Watch
Nimbus ties in main sponsors for Afro-Asia Cup
Nimbus Sport, commercial rights holder for the upcoming Afro-Asia Cup cricket tournament, has sold the title and Asia team sponsorship rights to Standard Chartered and Hero Honda respectively.

Red FM 93.5 gets jiggy with their sales pitch
Red FM on a three day promotional spree visited media agencies and clients in Mumbai along with the Amitabh Bachchan look alike accompanied by a junior artiste playing Aishwarya.

MTV's Puri and Subramanium elevated

DTH players facing severe transponder shortage

Percept to develop shows for other channels

Air Deccan to offer 'Freedom at Midnight' scheme

CSR acquires Ubinetics for $48 million

Pfizer to improve consumer advt for medicines

Hungama TV, ties up with Total Sports & Entertainment India for 'Hungamathon'

AOL claims an 85 per cent decline in spam activity

Cathay Pacific, CNN expand marketing partnership

JWT acquires Malone Advertising, Inc in US

Nokia powers Vodafone New Zealand's 3G network

Guest Speak
Corporate Name Change Challenges
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24/07/2005 to 30/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/07/2005 to 30/07/2005)
Star Plus
Ten Sports
Sun TV
Star One
Sony Entertainment

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Today's Newsbreakers.......India
StanChart is title sponsor for Afro Asia Cup
BCCI hopes to get over Rs 1,000 cr from telecast rights
ITC launches new greeting cards collection `Expressions Regalia'
Leh Berry to make a comeback in new avatar
Tata Tele kicks off `Truepaid' campaign
Wipro Consumer launches ayurvedic soap with bath oil
Lalit Suri, Mallya bag marketing award
Source: The Hindu Business Line
   
Coaching centres ad new chapter this June
Net services, ads, MF cos top growth charts in FY05
JWT’s churning, creative director puts in papers
Source: Economic Times
   
For Bapu
Source: Indian Express
Indian ad agencies wake up to child exploitation
Bajaj Auto’s RL Ravichandran moves to Royal Enfield as CEO
Media planners bet on KBC2’s enduring magic
Former Contract CD Sabu Paul joins Brand Curry
Source: Agency Faqs
 
   
Domestic advertising majors beef up their second agencies
Nothing child-like about it
Source: Financial Express
   
PM calls for national campaign for cleanliness
Source: EIANS
   
Share or stay out, TV channels told
Source: Business Standard
International News
Singapore Press Holdings Sets Up New Advertising Unit
Source: Yahoo
   
Sears Consolidates $650 Mil. Business at Young & Rubicam
A Long, Hot Summer for New Business
Management Shuffle at BBDO West
Source: Ad Week
   
Ask Jeeves debuts new sponsored ad system
  Source: ZDNet
   
Esure secures Mister Mouse radio sponsorship
Source: Media Week (UK)
   
New Zealand Job Advertisements Rose 4.2 in July
Source: Bloomberg
 
Internet changed ads for ever – VSS
Source:Advanced - Television
 
Emmy Ad Sales Just 'Okay' Say Execs
Source:Media Buyer Planner
 
Emotional, not factual, ads win skeptical consumers, study shows
Source:Medical News Today
ITV slumps as broker airs negative opinion on advertising
Source: The Times Online
   
ValueClick Buys Fastclick Internet Advertising Network
Source: Search Engine Journal
   
Emmys Tap Ellen DeGeneres As Host, CBS' Ad Deals Stall
Nielsen Enlists Agencies, Nets To Examine Value Of Product Placement
Source: Media Post
 
Energy Co. Ad Accidentally Lists Sex Line
Source: ABC News
   
JupiterResearch Releases Online Advertising Forecast
Source:WebHosting.Info
   
Online advertising networks account for one in five display ad placements
Source: Digital Bulletin
   
Allstate Extends Olympic Alliance
Sprint, NFL Signal Exclusive $600M Deal
Source: Brand Week

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