CSR acquires Ubinetics for $48 million

MUMBAI: Following its announcement to acquire UbiNetics’ software business, CSR announced that the R&D talent in the company’s Bangalore centre is to play a key role in developing important wireless handset technologies.



These technologies include 3G and HSDPA (high speed downlink packet access) protocol software, and UMA (unlicensed mobile access). CSR will gain 200+ staff on successful completion of the UbiNetics acquisition and around 140 of these are based in the Bangalore development centre in India – this centre will become known as CSR India after completion.



The Bangalore unit contains a strong R&D team that will also help CSR accelerate its existing software developments in Bluetooth, Wi-Fi and UWB (ultra wide band). Through developments in 3G, HSDPA and UMA, the UbiNetics’ team will also give CSR the capacity to extend its software offering to mobile handset customers.



CSR has seen phenomenal growth in its sales and market, recently announcing 29 per cent growth in operating profit compared with the same period in 2004. CSR’s leading BlueCore Bluetooth silicon continues to feature in over 50 per cent of all Bluetooth devices shipped and over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website, with industry leaders including Nokia, Dell, Samsung, Panasonic, Sharp, Motorola, IBM, Apple, NEC, Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products.

CSR chief executive officer John Hodgson said, "In announcing the intent to acquire UbiNetics, we are exploiting our distinctive capabilities by extending CSR’s capacity for sustainable innovation and by improving our ability to be flexible to market needs. There is great synergy here, the UbiNetics R&D team in Bangalore will be joining CSR to give us a world leading wireless software capability that will help sustain our clear competitive advantage."

UbiNetics has been developing protocol stacks for GSM, GPRS, EDGE, WCDMA (UMTS) and HSDPA since 1999 and this expertise will help to reinforce CSR’s offering to cellular handset customers. CSR plans to use this existing intellectual property to provide multimode software to handset makers and to “bundle” UbiNetics’ cellular multimode and HSDPA stacks with CSR’s existing wireless protocol and DSP software. CSR will support UbiNetics’ existing customers for its cellular multimode software, and will seek new business in this area, licensing its software to mobile phone companies.

UbiNetics’ R&D team will also help CSR to develop UMA (Unlicensed Mobile Access) voice and data software for fixed-mobile convergence (FMC) handsets. UMA makes FMC a reality since it enables mobile networks to seamlessly extend across Wi-Fi or Bluetooth. CSR expects UMA to extend the potential market for its UniFi, BlueCore and in future, UWB integrated circuits. Examples of FMC networks already in development today include BT’s Fusion and Korea Telecom’s One Phone. The combination of the HSDPA protocol stack and Wi-Fi with their well-matched data rates will allow UMA to be extended from today’s voice-centric solutions to high-speed wireless data applications.

The strength of CSR’s software development team has increasingly proven to be a key differentiator between CSR and its competitors, and with this acquisition, CSR moves closer to its target of 60 per cent of its headcount being involved in software. CSR’s stated aim has been to continue investing in R&D to preserve the long-term future of the business.

CSR chief technical officer and co-founder James Collier said, "CSR continues to grow its software development activities. In the mobile phone market we see both call hand-off between cellular and local area networks and high speed data handling as key drivers for the widespread deployment of PAN and LAN. Together with UbiNetics, we will have all the experience, skills, track record and staff required to design the software for Universal Mobile Access and fixed-mobile converged phones. Looking ahead, we plan to extend the range of our products in order to simplify the complex integration task of the mixed hardware/software and multi-standard system that a cellular phone has become."

Latest Reads
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories