MAM

CSR acquires Ubinetics for $48 million

MUMBAI: Following its announcement to acquire UbiNetics’ software business, CSR announced that the R&D talent in the company’s Bangalore centre is to play a key role in developing important wireless handset technologies.

 

 

These technologies include 3G and HSDPA (high speed downlink packet access) protocol software, and UMA (unlicensed mobile access). CSR will gain 200+ staff on successful completion of the UbiNetics acquisition and around 140 of these are based in the Bangalore development centre in India – this centre will become known as CSR India after completion.

 

 

The Bangalore unit contains a strong R&D team that will also help CSR accelerate its existing software developments in Bluetooth, Wi-Fi and UWB (ultra wide band). Through developments in 3G, HSDPA and UMA, the UbiNetics’ team will also give CSR the capacity to extend its software offering to mobile handset customers.

 

 

CSR has seen phenomenal growth in its sales and market, recently announcing 29 per cent growth in operating profit compared with the same period in 2004. CSR’s leading BlueCore Bluetooth silicon continues to feature in over 50 per cent of all Bluetooth devices shipped and over 60 per cent of all qualified Bluetooth enabled products and modules listed on the Bluetooth website, with industry leaders including Nokia, Dell, Samsung, Panasonic, Sharp, Motorola, IBM, Apple, NEC, Toshiba, RIM and Sony using BlueCore devices in their range of Bluetooth products.

CSR chief executive officer John Hodgson said, "In announcing the intent to acquire UbiNetics, we are exploiting our distinctive capabilities by extending CSR’s capacity for sustainable innovation and by improving our ability to be flexible to market needs. There is great synergy here, the UbiNetics R&D team in Bangalore will be joining CSR to give us a world leading wireless software capability that will help sustain our clear competitive advantage."

UbiNetics has been developing protocol stacks for GSM, GPRS, EDGE, WCDMA (UMTS) and HSDPA since 1999 and this expertise will help to reinforce CSR’s offering to cellular handset customers. CSR plans to use this existing intellectual property to provide multimode software to handset makers and to “bundle” UbiNetics’ cellular multimode and HSDPA stacks with CSR’s existing wireless protocol and DSP software. CSR will support UbiNetics’ existing customers for its cellular multimode software, and will seek new business in this area, licensing its software to mobile phone companies.

UbiNetics’ R&D team will also help CSR to develop UMA (Unlicensed Mobile Access) voice and data software for fixed-mobile convergence (FMC) handsets. UMA makes FMC a reality since it enables mobile networks to seamlessly extend across Wi-Fi or Bluetooth. CSR expects UMA to extend the potential market for its UniFi, BlueCore and in future, UWB integrated circuits. Examples of FMC networks already in development today include BT’s Fusion and Korea Telecom’s One Phone. The combination of the HSDPA protocol stack and Wi-Fi with their well-matched data rates will allow UMA to be extended from today’s voice-centric solutions to high-speed wireless data applications.

The strength of CSR’s software development team has increasingly proven to be a key differentiator between CSR and its competitors, and with this acquisition, CSR moves closer to its target of 60 per cent of its headcount being involved in software. CSR’s stated aim has been to continue investing in R&D to preserve the long-term future of the business.

CSR chief technical officer and co-founder James Collier said, "CSR continues to grow its software development activities. In the mobile phone market we see both call hand-off between cellular and local area networks and high speed data handling as key drivers for the widespread deployment of PAN and LAN. Together with UbiNetics, we will have all the experience, skills, track record and staff required to design the software for Universal Mobile Access and fixed-mobile converged phones. Looking ahead, we plan to extend the range of our products in order to simplify the complex integration task of the mixed hardware/software and multi-standard system that a cellular phone has become."

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/17/Sam_Balsara.jpg?itok=XtbZChot
Pitch Madison report forecasts 2018 digital adex growth at 25%

MUMBAI: According to the findings of the 16th Pitch Madison Advertising Report (PMAR) 2018, the advertising market slowed down to 7.4 per cent (Rs 53,138 crore) in 2017. The report also predicts the advertising growth in 2018 to be around 12.03 per cent thereby adding Rs 6,392 crore to adex to...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/priya-warrier.jpg?itok=dL0iN4uI
Net sensation Priya Varrier promotes Pringles

At a time when the whole wide world seemed to be lingering around with cupids and love-struck angels, Kellogg’s popular potato crisps brand and the world's second-largest potato chips player Pringles created a frenzy by striking the right chord with singles!

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/onlinelove.jpg?itok=SD3Wb5jH
Digital takes centre stage on tepid Valentine's Day for brands

MUMBAI: Love has been in the air and on the internet all week. Valentine’s Day is no longer about just a day you spend with your loved one but is rather a week-long affair of gifts and celebration. Valentine’s Day has become no less than a festival in India, a country that takes much pride in its...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/unbic.jpg?itok=oaCyfO4-
Unibic awards media duties to Mindshare

MUMBAI: Unibic, a renowned name in the cookie industry has awarded its media duties to Mindshare, after a competitive multi-agency pitch. The mandate involves handling the media strategy, planning and implementation across all media in India. The account will be handled out of the Mindshare...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/16/trucks.jpg?itok=xatx1bIF
Happy mcgarrybowen to handle BharatBenz's creative and media mandate

MUMBAI: Happy mcgarrybowen has been selected by Daimler India Commercial Vehicles (DICV) as the agency on record for its BharatBenz brand, known for its range of modern trucks and buses. The appointment followed a multi-agency pitch held in Chennai. Happy mcgarrybowen, the creative agency from the...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/15/icubes.jpg?itok=hXJR1hzB
iCubesWire bags digital mandate for AMB Group

iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/rado.jpg?itok=0qOd1pP7
Rado brand ambassador Hrithik Roshan opens new store at Delhi Airport

Bollywood megastar Hrithik Roshan was the guest of honour at an exciting event to open Rado’s stylish new monobrand store at Delhi IGI Airport today.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/diamond.jpg?itok=a3StI6kq
Diamond Producers Association launches V-Day campaign

The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, has launched its second film as a part of their integrated marketing campaign ‘Real is Rare. Real is a Diamond’.

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/14/mpa.jpg?itok=HGIpuTun
APOS 2018: speakers & themes unveiled for annual summit of local, regional & global leaders In media, entertainment & telecoms

HONG KONG/SINGAPORE: Some of the biggest brands across the local, regional and global media, entertainment and telecommunications industries will participate at this year’s APOS summit, hosted by Media Partners Asia in Bali, Indonesia from April 24-26. APOS 2018 brings together key players across...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories