AOL claims an 85 per cent decline in spam activity

MUMBAI: Portal America Online (AOL) in the US says that as a result of a strong and sustained fight against spamming activity its members are increasingly enjoying a spam-free email experience.



AOL states that spam activity is down by more than 85 per cent on the service, as measured by member referrals, and AOL's anti-spam filters are blocking more than 1.4 billion pieces of spam each day, as compared to a high of 2.4 billion messages blocked in a single day in 2003.

AOL has also recovered nearly $100,000 worth of gold bars and cash, as well as a fully-loaded 2003 Hummer H2, from a major spammer that AOL caught with the help of its members. The company attributes this success to its multi-pronged approach in fighting the scourge of spam, which includes a combination of software tools, filtering technology, public policy, litigation and enforcement, and industry partnership.



As a reward to AOL members, visitors to and web users, the spammers? ill-gotten loot is being given away through the AOL Spammer's Gold Sweepstakes. Additionally, the company will donate tens of thousands of dollars worth of high-end computer equipment seized from this spammer to local public schools and school systems in Northern Virginia in the US.

The gold, cash and the Hummer were seized as part of the first lawsuit filed by AOL under the federal CAN-SPAM Act of 2003, and aided by AOL members who have used the ?Report Spam? button to help AOL anti-spam, digital detectives investigate and snare one of the country's most prolific spam gangs. In addition to these assets, AOL has also obtained a $13 million judgment in the case against the remaining members of the spam gang.



AOL chairman and CEO Jon Miller says, ?The safety and security of our members is Job No. 1 at AOL. That means taking aggressive action against spammers and scammers. I am delighted that our efforts are paying off, literally, with the seizure of these assets and the sweepstakes. We are putting the brakes on spammers and celebrating our gold standard spam protections for the AOL service and the AIM Mail product at Our hard work in fighting spam is paying off in another way as well -- since November 2003 when spam was at its peak, we've achieved a dramatic and hugely beneficial decline in the amount of spam reaching our members' email boxes.?

Latest Reads
Bathsense launches new campaign with Rajkumar Rao

Bathsense is a creation from Asian Paints, and represents the brand’s first complete bathrooms offering in the bath category. Bathsense is a collection of exemplary bath fittings and sanitaryware products that aims to simplify the user’s bathroom life with a host of truly unique features. Coming...

MAM Media and Advertising Ad Campaigns
Gillette launches new MACH3 START with Hardik Pandya

Joining the MACH3 Turbo and MACH3 original is Gillette’s newest launch - the MACH3 START. Marking the 20th birthday of MACH3, Gillette has specially designed this new razor with its first-ever 360° aqua-grip handle which entails the understanding of the needs and the problems of younger guys who...

MAM Marketing Brands
Reliance Jewels launches digital campaign for Diwali

With the arrival of festive season, Reliance Jewels has geared up with exceptional Dhamaka offers along with a string of services and benefits for the festive shopper. In addition to discounts, Reliance Jewels is also celebrating the joy of ‘Jab Dil Chahe Diwali Moment’ with its latest digital...

MAM Media and Advertising Ad Campaigns
Barbie's new campaign says 'You can be anything'

The iconic doll brand from the house of Mattel - Barbie, has release a campaign video in India called, 'You Can Be Anything,’ to inspire young girls in India to dream beyond limitations. The campaign celebrates the significance for young girls to have positive, strong role models that inspire them...

MAM Media and Advertising Ad Campaigns
Foodpanda acquires Holachef

Food delivery company Foodpanda, India’s fastest growing today announced its acquisition of Mumbai-based food-tech venture Holachef. Through this collaboration, Foodpanda marks its strategic entry into cloud kitchens and plans to launch its own brand of food products in different categories.

MAM Marketing Brands
Amazon Echo says experience everyday magic in new campaign

In today’s world, where people are worried that the growth of technology is drawing them apart, Amazon Echo’s new campaign aims to bring Indian families together with its smart speaker technology. The campaign stitches together an Indian family’s everyday situations that lead to small moments of...

MAM Media and Advertising Ad Campaigns
Ajmal Perfumes partners with Parcos

Global home-grown perfume house, Ajmal Perfumes has entered into a strategic association with one of the leading perfume and cosmetics retailer, Parcos.

MAM Marketing Brands
KFC hands over digital mandate to iProspect

iProspect India, the digital agency from Dentsu Aegis Network, has bagged the SEO, paid media and digital business for KFC India, an American fast food restaurant chain. The account will be handled from the agency’s Delhi office.

MAM Media and Advertising Account
KOSH Oats launches Roti Donation Drive on World Food Day

KOSH Oats by Future Consumers announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories