10 August 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 68



Adex Analysis

Water Purifier advertising on TV dips 24%
Water purifier advtg on TV records 24% dip in the 1st half of 2005 as compared to 1st half 2004.

Media, Advertising & Marketing Watch
Star Gold in revamp mode; makes big buys
With movie telecast rights acquisitions in high overdrive, Star has aggressively signalled its intent to take on rivals this year.

BBC World researches 'global Indian'
Launches Its biggest ever syndicated research project in India to understand an emerging group of influencers.

Philips India rechristened as Philips Electronics India

Starcom promotes Ranka; Anthwal made GM

Cyber Indians fast adopting e-ticketing: IOA study

Hutch launches regional content services in K'taka

Philips launches international TV model in India

Hero Honda to sponsor Asian team in Afro Asia Cup

LG Electronics Launches G1610 handset in India

Mauj launches multiplayer bluetooth mobile games

Guest Speak
Why Are Brands Culturally Profiled?
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (24/07/2005 to 30/07/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (24/07/2005 to 30/07/2005)
Star Plus
Ten Sports
Sun TV
Star One
Sony Entertainment

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Today's Newsbreakers.......India
Very few new ad creatives during triangular series
Madison restructures outdoor, retail units
UNICA solutions to cut advt spend of HDFC Bank
BBC begins study on `global Indians'
India Infoline inks pact with Times Group
Tata brands could be worth $6 b
Coca-Cola names Atul Singh as head of India division
Parle Bisleri plans foray into fruit juice biz
Mahindra launches 3-wheeler cargo carrier Champion Alfa
Source: The Hindu Business Line
   
   
HLL in business transfer deal with Riddhi Siddhi Gluco
Source: Economic Times
   
Refuse PSU advertisements sent through DAVP, says INS
Source: The Hindu
   
Sensory branding: The way to go
Source:Times of India
Umbrella wins Kalyani Group's image design, corp identity business
Jagran Solutions bags TVS Scooty biz for UP, Uttaranchal
Atul Singh to take over as Coke India president on September 1
Madison’s MOMS, MRP restructures senior management team
Source: Agency Faqs
 
   
Mudra bags consumer affairs ministry account
HT emerges as media buyer
Lolita`s journey
Atul Singh replaces Gupta at Coca-Cola
Tata brands vault to $6 bn
Source: Business Standard
   
Tri-series brings Rs 40 cr revenue for Ten Sports
Fresh valuation under way for Brand Tata
Source: Financial Express
International News
Focus Media's Q2 profit doubles on China ad boom
Source:Reuters
   
Massive Signs Miniclip Advertising Deal
Source: Gamasutra
   
Future poaches IPC marketer for new ad research role
Source: Media Bulletin,
   
Goodyear Tire to Review Creative, Media Assignments
Ford Shakes Up Marketing Ranks
Source: Ad Week
   
Airport media gives advertisers new choice and opportunity
Source: Media Week (UK)
   
Brioni Ads Fly High With Jet-Set Style
Fur Federation Heats Up Global Campaign
Source: Brand Week
   
Affinity Internet Launches Local Ad Program
Source: E-Commerce Times
Row over ad costs could see Tories end M&C Saatchi relationship
Women getting turned off by irritating advertising
Source: Brand Republic Bulletin
   
CNET to comply with new IAB ad measurement guidelines
Source: Strategiy
   
Clear Channel Sets Outdoor IPO, Gets More For Less Radio Ad Time
IAB: Publishers Begin Excluding Undelivered Ads
SuperPages.com To Carry Pay-Per-Call Listings
DirecTV Cuts In-House Team, May Go Outside For Marketing
Source: Media Post
 
BellSouth aims ads at African-Americans, Hispanics
Source: Atlanta Business Chronicle
   
U.K. Web Publishers to Advertisers: Use It or Lose It
Source:MarketingVOX
   
Advertising exec Mort Zieve dies at 78
Source: Crains Detroit Business

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