Hutch launches regional content services in Karnataka

BANGALORE: With a view to increasing their subscriber base in the circle, Hutch a cellular service provider in India today announced the launch of content on the Voice Response platform in regional languages for subscribers in Karnataka.



Access and content on the Voice Response platform earlier available in English and Hindi will now be available in 3 more languages -Kannada, Telugu and Tamil besides English and Hindi. The regional content will include Caller Tunes, Ringtones, Jokes in regional languages and other offerings are to be launched shortly.

Hutch Essar South India operations director-south Samuel Selvakumar said, "This service is in line with the Hutch philosophy of facilitating communication in a manner that is convenient and enhances user experience."



Bangalore and the Karnataka circle has seen some of the largest growth in percentage terms in mobile growth for Hutch. Karnataka and more specifically Bangalore has a multiplicity of languages with all the five languages offered here being popular with the respective segment. In AP, the service will be offered in three languages - Telugu, Hindi and until now the only other state where a regional language service was being offered along with Hindi and English is Gujarat. In the offing are Marathi for Maharashtra and Bengali for West Bengal revealed Selvakumar while speaking with on the sidelines of a press conference.

Around 650 music tracks from Tamil, Telugu and Kannada in addition to 1500 Bollywood and international tunes can now be played over the ringing tone when people call instead of the 'tring tring' they hear while they wait for an answer. To activate call tones, Hutch users can send ACT CT as an SMS to 123 or call 123 and say 'Caller Tunes' to select their favorite tune. A monthly fee of Rs. 30 is charged for downloading 3 tunes. For every subsequent song download, the charges will be Rs. 10.



Hutch customers can also download popular songs from Tamil, Telugu and Kannada cinema, and hear their favorite song whenever the phone rings.

To download ring tones Hutch users can dial 123 on their mobile phones, say 'Ringtones' and follow the simple instructions to download. Depending on the capability of the handset Singtone, Polytone or a Monotone can be downloaded at a charges of Rs 6/- per min. Singtone downloads are charged at Rs.20 per download, Polytones and Monotones are charged at Rs 10 and Rs 7 per download. Hutch subscribers having GPRS phones can also download these exclusive ringtones from

Over the past twelve months Hutch has seen customer subscriber base grow to 656,000 subscribers from around 400,000 last year. Hutch is present across over 213 towns in Karnataka. Nationally, Hutch has a subscriber base of over 8.4 million under the Hutch and Orange brand names.

Selvakumar said that their new campaign would probably include promotions for the VRS service. The new campaign would follow after completion of this campaign. O&M handles the creative and the media business for Hutch and their campaigns have won Hutch accolades such as the 'Most Creative and Most Effective Advertiser of the Year'. Hutch and has established itself as one of the few great brands created in the country in the last decade. 'Most Respected Telecom Company' and the 'Best Mobile Service in the country' are some of the other awards in the Hutch kitty.

Latest Reads
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns
Posterscope rolls out 'Frooti' OOH campaign

MUMBAI: Posterscope India from Dentsu Aegis Network has rolled out a massive OOH campaign for Frooti to make the consumers Live #TheFrootiLife. The core objective of the campaign is to create high visibility and impact for Frooti in the OOH space. Targeted at audiences aged between 15-35 years, the...

MAM Media and Advertising Ad Campaigns
Q2-17: DB Corp revenue up, radio operating profit doubles

DB Corp Limited (DB Corp), home to flagship newspapers Dainik Bhaskar, Divya Bhaskar, Dainik Divya Marathi and Saurashtra Samachar reported 10.5 percent higher consolidated revenue for the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the corresponding year ago quarter....

MAM Marketing Brands
P Mark TVC features Boman Irani

MUMBAI: P Mark, the front-runner in the mustard oil segment in India, has unveiled its new TV campaign ‘one specialist to another’. Reinforcing its commitment as specialists and educating the masses about the taste, the new TVC pays tribute to P Mark’s exceptional taster in the category.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories