Key Findings:

• Growth in Water Purifiers/filters advertising on Television across the years 2001-04
• 24% dip in TV advertising in the 1st half of 2005 compared to 1st half 2004
• 'Aquaguard E Boiling +' tops the brands list on TV in the 1st half of 2005
• 66% advertising on Mass channels
• Prime time, the ultimate choice of Advertisers

This week, AdEx India looks at the 'Water Purifier' category. Let's have a look at the growth in Water Purifiers/filters advertising spends during the past years 2001-04 on Television.

• 2001 had the maximum growth in advertising spends (158%) compared to 2000
• 51% growth in advertising spends in 2004 compared to 2003

Whether the category advertising spends in the 1st half of 2005 has increased compared to it's spends in the 1st half of previous year? The chart below gives the answers.

• Advertising spends observes a dip of 24% on Television in the 1st half of 2005 compared to the 1st half of 2004

Let's look at the Top 3 Brands advertised on TV during the 1st half of 2005.

• 99% of the advertising share is captured by the Top 3 Brands on TV in the 1st half of 2005
• 'Aquaguard E Boiling +' rules the TV advertising (86% share)

Which channel genre is preferred by the Water Purifier advertisers in the 1st half of 2005? The pie below gives the answers.

• 66% of the advertising on Mass Channels
• Regional channels, the next choice

In the Last, let's watch out the time band preferred by Water Purifier Advertisers in the 1st half of 2005?