Television

BBC World researches Global Indian

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2017/03/27/bbc%20world%20service.jpg?itok=Px21HP0N

NEW DELHI: In what is a clear salute to the growing importance of India and its citizens, BBC World has initiated a first-of-its-kind research to understand, what it calls, the Global Indian.

Its biggest ever syndicated research project in India, BBC is attempting to understand an emerging group of influencers, who are internationally minded Indians taking an active interest in the wider world.

Jeremy Nye, head of research and planning, BBC World told Indiantelevision.com, “Lot of surveys lay emphasis on audience measurement, but this one is more about understanding the attitudinal and behavioural pattern of Indians.”

Pointing out that BBC World, along with many an international channels, invest in “below the surface happenings” to understand audiences better, Nye said, “This ground-breaking study will give us a chance to understand better the Global Indians who, we believe, will emerge as influencers and be catalysts of change driving India into a global world.”

Nye spoke to Indiantelevision.com from London today over phone and was assisted by the company’s Mumbai-based senior research manager, India, Dezma de Melo.

The three-phased study, conducted over a year, will take an in-depth look at international Indians, their lifestyle, attitudes and consumption patterns. It will also shed light on the global topics these Indians are concerned about and the perspective that they bring to them.

The first phase has already been completed, while the second phase findings are likely to be out by September-October. The final phase will be completed by December-January 2006, de Melo said.

The research goes beyond the SEC demographics to explore psychographic and behavioural patterns of upmarket people, enabling advertising and media planning industry, to target the individuals more efficiently, Nye said, while de Melo admitted that the findings would be made available to the advertising and media professionals.

Though the first phase was more of exploratory in nature, the comments are quite revealing. “Because we are not an isolated economy, whatever happens in (the) US and Europe impacts us. Politically also we are linked,” one respondent said, for example, when asked what made him go for international information.

Sample other one. Asked about the importance of international news channels, a respondent, in a scathing criticism of domestic news channels, said, “X channel (name of the Indian channel has been deleted by us for obvious reasons) does not have an international perspective. It is very limited. It does not give an analysis of news. Obviously sitting here we don’t have a perspective.

“I’m sure X (name of a reputed anchor, who’s branched out on his own) can’t comment on what is happening in the West; they don’t have a band of reporters in the world like BBC or CNN. So clearly theirs is second hand news.”

The first phase of the study looks at understanding International News Viewers --- who they are, why they are interested, and what they are interested in.

“As this research goes over the years, trends would become important in this dynamic database,” Nye said, pointing out that BBC World might look at conducting such a survey to understand the American market too, for instance.

The first phase of this study, conducted between February and April 2005 through qualitative interviews across six cities by Shaman, focused primarily on developing detailed profiles of the Global Indians.

Overall, the survey would be spread across eight cities of Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Chennai, Pune and Ahmedabad where researchers would sift through responses from 8,000-odd respondents. AC Nielsen will be involved in the second phase, while the last phase’s agency has not been finalized yet.

The second phase will quantify the population of Global Indians and also unearth their media and consumption patterns. The third and final phase of the research will be undertaken to profile an equally important, yet unexplored, affluent sub-group within this category – the international business traveller.

BBC World, the BBC’s commercially funded international 24-hour news and information channel, is owned and operated by BBC World Ltd, a member of the BBC’s commercial group of companies.

The news channel is available in more than 200 countries and territories worldwide and reaches nearly 268 million households (128 million 24-hour homes) and more than one million hotel rooms. BBC World launched in its present format in 1995 and is funded by advertising and subscription.

In India, BBC World is beamed through PanAm Sat 10 and is one of the most widely distributed international news and information channel. It is available in around 60,000 hotel rooms and over 15 million cable homes.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/mnx.jpg?itok=IFsOhyA_
Binge on your favourite movies with 'Anthology Weekends' on MNX

Mumbai: When it comes to movies, we all have our favourites we love to binge watch! Offering its viewers their favorite movie franchise, MNX, the new age Hollywood channel for Young India from Times Network, presents a series of cult classics titled ‘Anthology Weekends’, every weekend, until March...

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/shipra.jpg?itok=72K021J0
Make your snack time a lip-smacking affair with Chef Shipra Khanna

Crack the code to snacking this February as premium lifestyle channel Living Foodz is set to launch ‘Snack in the Box’ with Chef Shipra Khanna. Starting February 26, the show marks Chef Shipra’s debut on the channel and will unravel snack recipes with a twist!

Television TV Channels Factual & Documentary
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/star.jpg?itok=uVnQqI3i
Four Star India channels again among top 10 channels across channels list

Four channels from Star India once again made it to Broadcast Audience Research Council’s (BARC) weekly list of top 10 channels across genre (all India – U+R: 2+ individuals) for week 7 of 2018 (Saturday, 10 February 2018 to Friday, 16 February 2018). The four channels with their ranks in week 7...

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/gecccc.jpg?itok=PJ21Qcde
Star Plus third in urban market: BARC week 7

Star Bharat emerged as the leader in the Hindi GEC (U+R) region and Zee Anmol shifted to second slot, according to Broadcast Audience Research Council (BARC) all India data for week 7 of 2018.

Television TV Channels Viewership
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/volley.jpg?itok=qVnBAfj7
Volleyball Federation of India announces partnership with Baseline Ventures

The Volleyball Federation of India (VFI) has announced a ten year partnership with sports marketing and branding firm Baseline Ventures to promote and build Indian volleyball.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/eros.jpg?itok=Wl6o1moW
Eros Intl’s Deshpande hints at group rejig, likens RIL tieup to ‘blank canvas’

The Eros group, which includes an India-listed company with the parent Eros International plc. listed on NYSE, will soon start the process of simplifying the organisational structure to realign shareholders interest after an announcement that Reliance Industries Ltd. would be investing in the...

Television Production House Film Production
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/karan.jpg?itok=h5Zv2RJa
Discovery Jeet postpones 2 show launches to late March

The newly launched general entertainment channel, Discovery Jeet has planned to halt the launch of two yet to be released shows Gabru – Hip Hop Ke Shehzaade and Man Vs Wild with Sunny Leone.

Television TV Channels GECs
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/ipl18.jpg?itok=8l-fGkZA
Star India bags 5 new advertisers for IPL 2018

MUMBAI: Star India is building up on its advertiser list for IPL 2018 with the announcement of five new brand additions, taking its total portfolio to 16. New names include Colgate, Amul, MakeMyTrip, Parle Products and Vu TV.

Television TV Channels Sports
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/02/22/motu.jpg?itok=3ruwYKEU
Animation sees an uptick despite expensive production

MUMBAI: When it comes to popular content on TV in India, general entertainment channels (GEC) lead the way. Primetime shows are most watched, most-earning and most talked about since the early years of the saas-bahu serials. Animation as a genre is sidelined to the kids’ channels but producing it...

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories