18 April 2005 Newsletter Subscription Email this Page Volume 12 - Issue No: 88


 

Media, Advertising & Marketing Watch



Star Plus ups the 9 pm stakes with 'Miilee'
The show debuted on 4 April with ratings of 10. 67 TVR in the HSM in the C&S 4+ TG; 4-day average TVR being 9.2 TVR.

Yahoo! India ties-up with Lakme India Fashion Week
Yahoo! India is the official mobile content partner for this prestigious event to be held from 20 to 26 April at New Delhi.

Coca-Cola unveils 'Thanda Aish Cash' contest winner
Sanjay Kumar from Ghaziabad (UP) is one of the regional winners for the Coca-Cola under the crown (UTC) promotion.

Fame Cinemas lines up contest around 'Waqt'

Watch BBC World news on Air India flights

SMS fun for Rajasthan Patrika subscribers

Dfx-CCI introduces new ad behaviour concept

Sanjay Dutt is Bagpiper Whiskey's brand ambassador

UNICEF ropes in Big B as goodwill ambassador

Mediaedge:cia bags HDFC Standard Life AOR

Guest Speak
Avoiding Cyber Oblivion
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (27 March 2005 to 02 April 2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (27 March 2005 to 02 April 2005)
Star Plus
Sony Entertainment
Sun TV
DD Sports
DD1
Zee TV

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Today's Newsbreakers.......India
Dabur ad tops rating charts in Pakistan
Raymond has plans big for its brands
  Source:Business Standard
 
   
HLL's RIN detergent advertisement hurts Christian sentiments
Source:Mangalorean.com
   
JWT's Surajit Roy joins Contract as Delhi head
Source:Agency Faqs
Education tops ad spend in print
Print media holds its own against its hi-tech cousins in ad revenue
Advertisers turn to video games to reach consumers
Source:Financial Express
   
   
Winning streak in consumer connect ads
Source:Telegraph
   
'Dear God, let their breed grow'
Source:Economic Times
International News
China Unchains Ad Agencies
  Source: BusinessWeek
   
Y&R Names New CEO for Europe
Y&R Confirms Search for Fudge's Successor
  Source: Ad Week
   
Advertising generating revenue as Afghan market develops
  Source:PakTribune.com
   
TV's share of ad market to peak next year
  Source:Financial Times, UK
   
FDA Sends Ad Warnings to Drug Makers
  Source: E-Commerce Times
   
Advertisers find gold in Web searches
  Source: CNN Money
POPAI to launch Middle East Chapter
  Source:AME Info
   
On Advertising: Marketing to voters in Britain
  Source:IHT
   
Playing Games: Massive Calls Broadcast TV 'Overweight,' Foresees In-Game Ad Surge
Media Buyers Detect Network Branding Effect, Say It's Influencing Demos
Less Proves Higher CPMs For Clear Channel, But Fewer Radio Ad Dollars
  Source: Media Post
   
Knight Ridder's first-quarter earnings rise on solid advertising revenue
  Source: Canadian Press
   
Chronology of Enzyte advertising claims
  Source: Cincinnati Enquirer

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