Media,
Advertising & Marketing Watch in association with
Sanjay Dutt
is Bagpiper Whiskey's new brand ambassador
Indiantelevision.com
Team
(15 April
2005 5:00 pm)
BANGALORE: Bagpiper Whisky, the flagship
brand of the UB Group Spirits Division, has signed Bollywood star
Sanjay Dutt as its brand ambassador. Dutt joins a select list of brand
ambassadors from Bollywood for Bagpiper Whisky continuing the brand’s
successful relationship with Bollywood heroes.
Making a dramatic entry in true Bollywood
style, Sanjay Dutt began by saying the famous Bagpiper line, “Khoob
Jamega rang, Jab mil baithenge teen yaar, aap, mai aur Bagpiper! ”
He added, “I am very excited to be associated with Bagpiper,
which is the market leader in India. It is also a pleasure to be associated
with UB Spirits Division, which is the industry leader today. I look
forward to building a strong relationship with the brand.”
UB Spirits Division president VK Rekhi
said, “Bagpiper has always had a strong Bollywood connection
in its 29-year history. Since the Bagpiper consumer enjoys a great
bonding with Bollywood, this has been an excellent platform for brand
communication. A pioneer in celebrity endorsements and movie sponsorships,
the brand has had several film stars like Dharmendra, Sunny Deol,
Akshay Kumar and Shah Rukh Khan endorsing the brand. In continuation
of this great tradition, we are proud to announce today, our association
with Sanjay Dutt as the Brand Ambassador for Bagpiper.”
Commenting on the association with Sanjay
Dutt, Herbertsons Ltd MD SD Lalla said, “Sanjay is an ideal fit
for Bagpiper. An allround hero to the core, he personifies style,
strength and machismo, which is exactly what Bagpiper stands for.
Sanjay Dutt and Bagpiper have a lot in common; both are hugely popular,
and have delighted consumers for several years!”
