Sanjay Dutt is Bagpiper Whiskey's new brand ambassador

BANGALORE: Bagpiper Whisky, the flagship brand of the UB Group Spirits Division, has signed Bollywood star Sanjay Dutt as its brand ambassador. Dutt joins a select list of brand ambassadors from Bollywood for Bagpiper Whisky continuing the brand’s successful relationship with Bollywood heroes.



Making a dramatic entry in true Bollywood style, Sanjay Dutt began by saying the famous Bagpiper line, “Khoob Jamega rang, Jab mil baithenge teen yaar, aap, mai aur Bagpiper! ” He added, “I am very excited to be associated with Bagpiper, which is the market leader in India. It is also a pleasure to be associated with UB Spirits Division, which is the industry leader today. I look forward to building a strong relationship with the brand.”



UB Spirits Division president VK Rekhi said, “Bagpiper has always had a strong Bollywood connection in its 29-year history. Since the Bagpiper consumer enjoys a great bonding with Bollywood, this has been an excellent platform for brand communication. A pioneer in celebrity endorsements and movie sponsorships, the brand has had several film stars like Dharmendra, Sunny Deol, Akshay Kumar and Shah Rukh Khan endorsing the brand. In continuation of this great tradition, we are proud to announce today, our association with Sanjay Dutt as the Brand Ambassador for Bagpiper.”



Commenting on the association with Sanjay Dutt, Herbertsons Ltd MD SD Lalla said, “Sanjay is an ideal fit for Bagpiper. An allround hero to the core, he personifies style, strength and machismo, which is exactly what Bagpiper stands for. Sanjay Dutt and Bagpiper have a lot in common; both are hugely popular, and have delighted consumers for several years!”

Latest Reads
81% Indians find ads intrusive: KMB study

MUMBAI: A well-executed multichannel campaign is a thing of beauty. But over one in four of the campaigns we see are not well integrated, and consumers are much more critical than marketers about campaign connectivity. Also, less than half of all campaigns take full advantage of different channels...

MAM Marketing MAM
Vivo YouTube campaign saw better response using Vogon

MUMBAI: Chinese smartphone brand Vivo rolled out a digital campaign - ViewTube, giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer...

MAM Marketing MAM
Big Bazaar launches game to promote R-day sale

MUMBAI: Hypermarket chain from Future Group, Big Bazaar, has created a mobile game to promote its mega property, ‘Big Bazaar Sabse Saste 5 Din’. Designed and executed by L & K Saatchi & Saatchi, Big Bazaar’s innovative deal game is set to transform the shopping experience in India....

MAM Marketing Brands
Inito gives anxious couples hope through its new ad

The desire to have children is something that is harboured by millions of couples. But, in the eagerness to do so, many times this whimsical process ends up becoming strenuous and stressful for many. In order to help beat the woes for many such couples, Inito, a medical technology company, has...

MAM Marketing Brands
Vernacular content consumers to be 2.5 times English by 2021: Deloitte

MUMBAI: Deloitte India has launched the eighth edition of its report on technology, media and telecommunications which predicts major advances in machine learning, voice over LTE (VoLTE) technology services and over-the-top (OTT) platforms, apart from other trends.

MAM Marketing MAM
IAA's new initiative seeks to end rigidity in office timings

A new social initiative titled #WorkToLiveToWork has been undertaken by the International Advertising Association’s (IAA) India chapter with Nandini Dias, managing committee member of IAA and CEO of Lodestar India, at the helm. Dias lost two colleagues in separate accidents related to railways...

MAM Media and Advertising People
PVR promotes cleaner air

MUMBAI: Cinema exhibition company PVR Pictures has launched a new campaign called, #BeTheCommuter with an aim to promote clean air and curb pollution.

MAM Marketing Brands forays into furniture

MUMBAI: In a move to further expand its product categories,, India’s first B2B e-commerce platform for hospitality procurements has announced its entry into furniture, fixture and equipment (FF&E) segment.  With over 50 brands and more than 5000 products from across the globe,...

MAM Marketing Brands
Digital will be core of ad budgets by 2020: DAN report

MUMBAI: The increasing penetration of digital media in India is creating huge opportunities for marketers to reach out to untapped audiences in newer ways than before. Marketers are getting innovative with the way they choose to advertise to their audience.

MAM Media and Advertising Digital Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories