UNICEF ropes in Big B as goodwill ambassador

MUMBAI: UNICEF appointed Amitabh Bachchan as its international Goodwill Ambassador in a formal signing event with UNICEF executive director Carol Bellamy.

"Amitabh has the star power to illuminate the lives of the millions of children who are living in dire circumstances. We look forward to a long collaboration with him, and we feel honoured to have him as part of the UNICEF family," said Bellamy.



Bellamy appoints Amitabh Bachchan a UNICEF goodwill ambassador at UNICEF House Bachchan's collaboration with UNICEF began in 2002 when a polio outbreak in northern India threatened to spread. His appearance in a series of award-winning television and radio commercials encouraging parents to take their children for vaccination against the crippling disease played an important role in saving lives.

Following the devastating tsunami in December, Bachchan appeared in a public service announcement on behalf of the victims and reminded people of their collective duty to protect and care for children, especially in times of crisis.



Bachchan addresses the gathering at the ceremony appointing him a UNICEF goodwill ambassador at UNICEF House with Bellamy. As a UNICEF goodwill ambassador, Bachchan's special areas of focus will be polio eradication and HIV/AIDS. His role will include highlighting these issues with field visits, public appearances, and speaking out on behalf of children.

Bachchan is joining a select company of other public figures who have stood up for children, from the first goodwill ambassador Danny Kaye appointed in 1954 to the legendary Audrey Hepburn to the present day champions for children, Sir Roger Moore, Harry Belafonte and singer Angelique Kidjo, to name a few.



UNICEF goodwill ambassador Amitabh Bachchan presents a copy of his autobiography 'To Be or Not To Be - Amitabh Bachchan' to UNICEF executive director Carol Bellamy

UNICEF staff greeted Bachchan and his wife Jaya Bachchan to the UNICEF House in a traditional Indian welcome for honoured guests. He then met with Bellamy and later signed a letter of commitment for a two-year assignment with the agency.

"I am thrilled to be named goodwill ambassador, this is a great honour for me. I truly hope I will be able to make a difference in children’s lives," said Bachchan.

Also present at the function were Amar Singh, Tina Ambani and Abhishek Bachchan.

Latest Reads
NBA partners Jabong to operate official online store

The National Basketball Association (NBA) and Jabong, India’s fashion and lifestyle e-commerce platform – today announced a multiyear partnership extension that will provide fans access to authentic NBA merchandise in more than 730 cities across India.

MAM Marketing Brands
Coca-Cola launches Maaza Gold

MUMBAI: Coca-Cola India has announced the launch of 'Maaza Gold', a premium mango drink made from the choicest of mangoes.

MAM Marketing Brands
Cipla launches TVC for ActivKids Immuno Boosters

MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids' immunity supplement ActivKids Immuno Boosters.

MAM Marketing MAM
Cannes Lions awards lifetime achievement to Piyush & Prasoon Pandey

MUMBAI: Ogilvy South Asia executive chairman and creative director Piyush Pandey and film director Prasoon Pandey will both be honoured with the Cannes Lions’ Lifetime Achievement Award, the Lion of St Mark.

MAM Marketing Brands
Expedia asks you to try it out

MUMBAI: Online travel agency, Expedia has launched its new ad campaign for Indian consumers themed- What a pleasant surprise! The ad conceptualised by Taproot Dentsu, the creative agency from Dentsu Aegis Network, aims to acquire new shoppers and customers to the site and get them to try Expedia.

MAM Marketing MAM
India is 18-24 months away from an inflection point: Ashish Bhasin

Today’s advertisers aren’t short of options to choose from through which they can get a message across. But the difficult task at hand is to identify the one that allows optimisation of reach and viewership.

MAM Marketing MAM
Horlicks urges women to #StandStrong

MUMBAI: Women’s Horlicks has introduced its latest campaign featuring the new face of the brand, Taapsee Pannu. The initiative seeks to bring to the fore the issue of bone health among women in India and envisions to make them #StandStrong in following their passions.

MAM Marketing MAM
Savlon shows reality of mother's love

Savlon, a health and hygiene brand from the house of ITC has launched a campaign ‘Bharosa Maa Sa’. It is a heartfelt tribute to the healing touch of mothers highlighting a simple moment of truth that every individual relates to.

MAM Marketing MAM
Mindshare appoints M K Machaiah as chief innovation officer

MUMBAI: India’s largest full service media agency, Mindshare, a part of GroupM has appointed MK Machaiah, known as Mac, as chief innovation officer for South Asia.

MAM Media and Advertising People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories