UNICEF ropes in Big B as goodwill ambassador

MUMBAI: UNICEF appointed Amitabh Bachchan as its international Goodwill Ambassador in a formal signing event with UNICEF executive director Carol Bellamy.

"Amitabh has the star power to illuminate the lives of the millions of children who are living in dire circumstances. We look forward to a long collaboration with him, and we feel honoured to have him as part of the UNICEF family," said Bellamy.



Bellamy appoints Amitabh Bachchan a UNICEF goodwill ambassador at UNICEF House Bachchan's collaboration with UNICEF began in 2002 when a polio outbreak in northern India threatened to spread. His appearance in a series of award-winning television and radio commercials encouraging parents to take their children for vaccination against the crippling disease played an important role in saving lives.

Following the devastating tsunami in December, Bachchan appeared in a public service announcement on behalf of the victims and reminded people of their collective duty to protect and care for children, especially in times of crisis.



Bachchan addresses the gathering at the ceremony appointing him a UNICEF goodwill ambassador at UNICEF House with Bellamy. As a UNICEF goodwill ambassador, Bachchan's special areas of focus will be polio eradication and HIV/AIDS. His role will include highlighting these issues with field visits, public appearances, and speaking out on behalf of children.

Bachchan is joining a select company of other public figures who have stood up for children, from the first goodwill ambassador Danny Kaye appointed in 1954 to the legendary Audrey Hepburn to the present day champions for children, Sir Roger Moore, Harry Belafonte and singer Angelique Kidjo, to name a few.



UNICEF goodwill ambassador Amitabh Bachchan presents a copy of his autobiography 'To Be or Not To Be - Amitabh Bachchan' to UNICEF executive director Carol Bellamy

UNICEF staff greeted Bachchan and his wife Jaya Bachchan to the UNICEF House in a traditional Indian welcome for honoured guests. He then met with Bellamy and later signed a letter of commitment for a two-year assignment with the agency.

"I am thrilled to be named goodwill ambassador, this is a great honour for me. I truly hope I will be able to make a difference in children’s lives," said Bachchan.

Also present at the function were Amar Singh, Tina Ambani and Abhishek Bachchan.

Latest Reads
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories