MAM

Yahoo! India ties-up with Lakme India Fashion Week

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/mam-images/2014/10/09/aaa.jpg?itok=pZ78abLd

MUMBAI: As the countdown to the biggest fashion extravaganza, Lakme India Fashion Week (LIFW) 2005, Yahoo! India adds flair to the fashion mania by bringing the show on mobile handsets.

Yahoo! India is the official mobile content partner for this prestigious event to be held from 20 to 26 April at New Delhi.

Fashion lovers from across the country can stay abreast with the latest happenings at the LIFW, receive fashion tips from leading fashion gurus and download some of the coolest images and video clips of models and action on the ramp on their mobile phones, for the first time in India, informs a media release.

Yahoo! India mobile has launched a ‘Fly to Watch LIFW’ contest offering its select consumers a once in a lifetime opportunity to witness the live action at India’s biggest fashion week.

Targeting various audineces across the coutry, for Delhietes, there will be daily contests for subscribers of AirTel, Hutch and Idea Cellular to win free invites for each day of the LIFW.

Announcing this fashion first initiative, Yahoo! India Mobile director mobile Vishal Mehashwari said, “Mobile phones have always been an important accessory of the fashion conscious crowd. By partnering with the Lakme India Fashion we have certainly broadened the participation base of India’s biggest fashion fiesta.

" The Yahoo! India Mobile initiative promoted through our shortcode 8243 is the largest in the country and we aredelighted to reach out to greater number of fashion lovers through the Lakme India Fashion Week.”

For entering the world of Lakme India Fashion Week 2005, all one needs to do is send an SMS stating ‘LIFW’ to the shortcode 8243 or log on to the Yahoo! India Mobile web portal or wap portal for further details.

LIFW director general-fashion design council of India Rathi Vinay Jha, director general -Fashion Design Council of India (FDCI) said,”FDCI is happy to partner with Yahoo! India Mobile "8243". This tie-up is in keeping with our communication strategy of broad basing LIFW's appeal to include all those who would appreciate and relish the achievements of Indian Fashion on a Global scale.

FDCI has always promoted innovative delivery methods and our tie-up with Yahoo! India Mobile is certainly a positive step in that direction.”

FDCI has retained IMG to handle all the commercial aspects and management of LIFW 2005.

Yahoo! India has tied up with all its cellular partners like Hutch, Orange in Mumbai, Airtel, Oasis Cellular, Idea Cellular, Aircel, Spice and Dolphin in Mumbai for bringing LIFW on mobile phones.

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/pizza_1.jpg?itok=GpSm0jUu
Sourav Ganguly becomes undercover delivery boy for Pizza Hut

What if you were standing in a queue and suddenly discovered that the person standing next to you is your favourite celebrity or hero? Will you be starry-eyed, nervous or excited? That’s exactly how people assembled at the Sourav Ganguly Cricket Academy in Kolkata on 15 May felt. After all, they...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/vk.jpg?itok=AUV_-yVJ
Virat Kohli promotes multigrain chips

Guiltfree Industries Limited, the FMCG division of the RP-Sanjiv Goenka Group launched IPL's longest ad this year for its healthy snacking brand Too Yumm!

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/hotel.jpg?itok=FZ-Z0q03
IRCTC Partners with ixigo for Hotel Bookings

Leading travel marketplace ixigo has partnered with IRCTC to exclusively power hotel bookings for IRCTC users. Through this partnership, ixigo’s wide range of accommodation offerings from its domestic and international hotel partners and OTAs will be available on IRCTC’s web and mobile platforms.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/bonjour.jpg?itok=JLAQjooa
Publicis launches AI powered tool Marcel

Publicis Groupe has unveiled Marcel - named after Publicis Groupe founder Marcel Bleustein-Blanchet - an AI-powered innovation that will accelerate transforming the organisation from a holding company to a platform, creating the first truly borderless, frictionless enterprise workforce, comprised...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/salt.jpg?itok=MQEMR3Lw
F&B cos reduce sugar to target health-conscious customers

MUMBAI: There’s never been a better time for fitness brands with the younger generation becoming more and more health conscious. With almost sedentary lifestyles, people are opting for healthier eating and exercise options to stay fit. Brands are ensuring their communication shows their commitment...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/kundan.jpg?itok=82bsmRgl
Kundan Gold Refinery launches campaign for gold coins

MUMBAI: Gold has deep routed significance in the Indian culture, its traditions and is an integral part of religious connotations. It holds an auspicious status in Indian marriages and considered to bring blessings of Goddess Lakshmi for the bride and groom. Therefore, people are more conscious and...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/24/twrinkel.jpg?itok=h1xYp1l0
Twinkle Khanna joins Kohler as ambassador

MUMBAI: Kohler Company, the global leader in kitchen and bath industry, partnered with interior designer, author and former Bollywood actress Twinkle Khanna for its latest campaign, ‘Colours by Kohler’. The campaign is meant to inspire people to bring colours in the bath space with confidence...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/super.jpg?itok=7JTg1xmE
Piramal promotes super loans in latest campaign

MUMBAI: Piramal Housing Finance has launched a series of TVCs to promote super loans by the company. Piramal Housing Finance head of sales and marketing Mayank Jain says, “Tagvinnatti team has been a delight to work with. Along with their remarkable servicing skills, they bring rich experience and...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2018/05/23/hsbc.jpg?itok=kgxJNVIh
HSBC's global media business moves to Omnicom's PHD from WPP

MUMBAI In a major blow to WPP, HSBC Bank has handed over its global media business to Omnicom’s PHD. The agency won the business following a review which began in January along with Mindshare and Dentsu. In a press statement, HSBC said, “We have selected PHD as our preferred media planning and...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories