Media,
Advertising & Marketing Watch in association with
Mediaedge:cia
bags HDFC Standard Life Insurance AOR
By HETAL
ADESARA
Indiantelevision.com Team
(15 April
2005 1:00 pm)
MUMBAI: HDFC Standard Life Insurance has awarded its AOR to Group
M's Mediaedge:cia, which pipped Starcom to the post. The other agencies
in the fray were Lodestar and Insight.
According to industry estimates, the account is worth Rs 200 million.
Confirming the development to Indiantelevision.com,
HDFC Standard Life Insurance marketing head Sanjay Tripathy says,
"We were very happy with the manner in which Mediaedge:cia approached
our business and suggested media solutions, which can help us differentiate
our brand in the market."
On the other hand, Mediaedge:cia India
managing director Shubha George says, "We are delighted to partner
HDFC Standard Life Insurance. Mediaedge:cia's unique `Navigator' operating
system that helps provide business-led media and marketing solutions
enabled us to showcase solutions that went beyond the conventional
media. We are looking forward to closely working with HDFC Standard
Life as true business partners."
