8 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 87



Media, Advertising & Marketing Watch






Sony ropes in six sponsors for 'Indian Idol 2'
Sony has roped in Airtel, Asian Paints, Nokia, Marico, Maruti & Pepsi as the sponsors for the second series of 'Indian Idol.'

Adex Analysis
Hair oil advertising on TV grows 32 per cent
Hair oil advertising on television grew 32% in the first half of 2005 compared to the first half of 2004

Other Media, Advertising & Marketing Watch
Yantra Media forays into event business
Yantra Media enters event space; initial offering is a beauty queen contest Ms South India 2005 covering four states.

Globosport banks on celeb & ent deals for growth

Rediffusion DYR Bangalore bags ETA Star account

Madison PR on a/c winning spree; adds 4 new clients

Ten Sports bags 3-yr t'cast rights to Moto Grand Prix

Radio City weaves shows around Ganesh Utsav

Special Report
News channels stay on high growth curve; regional leads charge
News genre has seen double digit growth for three years running; regional channels lead charge.

Guest Speak
Cyber-Skating on One Flat Earth
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (14/08/2005 to 20/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/08/2005 to 20/08/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
Star Gold

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Today's Newsbreakers.......India
Mudra bags EMRI account
Creativity counts at JWT India; 19 new executives at drawing board
This is not cricket! — Liquor cos to use overseas series to circumvent ad ban
Pantaloon plans to tap local talent for Springboard design
Century to focus more on branded apparel market
LG unveils DTH-ready TV — Aims to tap market of 40 million households
Source: The Hindu Business Line
   
Ad ban: Liquor cos to use overseas series
Source: Sify
   
Shah Rukh Khan to endorse a beauty soap!
Source: Apun Ka Choice
   
WPP buys Enterprise Nexus
ITC Sunfeast`s Guinness entry
K-serial women popular among TV viewers: Hansa Research
Source: Business Standards
BBC World’s creative business moves to Vyas Giannetti; MediaCom is the AOR
Bates Asia acquires 74 per cent stake in Enterprise Nexus
“Meaningful films are ludicrously called ‘parallel’ cinema,” says Shyam Benegal
Marching Ants bags ‘Mid-Day’ and Natraj Foods
Promodome Communications bags creative and media duties for Hughes DiRECWAY
Source: Agency Faqs
 
   
Bates Asia buys out Enterprise Nexus
What makes Ash, Sania global brands
Source:Economic Times
   
Ad giant WPP eyes higher stake in Rediff DY&R
Creative outsourcing: opening up to the world of opportunity
‘Vanilla offerings don’t work’
Women and the art of marketing
Source:Financial Express
International News
ITV revenues up despite ad slump at core channel
Source:Independent
   
Carat International opens Asia office
Shortlist unveiled for 2005 Media Week Awards
Three shortlisted for News International media brief
Aegis downgrades European ad growth forecast
Source: Media Week (UK)
   
Jimmy Dean Heats Up National Advertising
Enterprise, Nascar Make Alliance "Official"
Source: Brand Week
   
$45 Mil. U.S. Sprite Account Moves to CP+B
Cingular 'Reflects' on ROKR
McCartney Teams With Fidelity
Select Resources to Guide Washington Mutual Search
NBC Cuts Palisades From Review
BBDO's Knipe Dies at 38
Source: Ad Week
   
P&O to boost advertising campaign with door-drop blitz
Source:DM Bulletin
   
Fox TV Affiliate Refuses to Air Anti-Bush Campaign Ad for Democrat in New York
Source: Common Dreams
TNS: Media Advertising Rose 4.5% in Fist-Half 2005
Source:Media Week (US)
   
China, Central Europe and the Internet Drive Ad Spend
Source: Daily Research News Online
   
Arabs struggle for share in Web adverts boom
Ex Beatle McCartney to be pitchman for Fidelity
Source: Reuters
   
OpenTV Acquires Leading Cable Advertising Sales Management Firm
Source:Yahoo
   
World Wrestling Raises '06 View Despite Ad Revenue Cut
Source: Morningstar.com
   
Havas loses VW creative advertising account
Source:Forbes
   
Moderate Ad Growth Consensus Forming, No Katrina Effects Apparent
Aegis Chief: 'Havas Is Not In Our Space'
Adware Purveyors Tackle Drive-By Installations
Source: Media Post

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