Television

Sony announces 'Indian Idol 2' series; six sponsors signed on

http://www.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2015/09/07/img_5.jpg?itok=4zT3oUeD

MUMBAI: March 2005 saw Abhijeet Sawant becoming a household name in India when the Mumbai boy was crowned the first ever Indian Idol on Sony Entertainment Television (SET). Riding on the success saga of the first series of the show, Sony has now announced the second series.

The channel has signed on Airtel, Asian Paints, Nokia, Marico, Maruti and Pepsi as the sponsors for the show, which would involve promotions on various conventional and unconventional media vehicles as well as innovations.

The second Indian Idol will be produced jointly by Miditech and Fremantle. The judges (Farah Khan, Sonu Nigam and Anu Malik) and the hosts (Aman Yatan Verma and Mini Mathur) of the show remain the same as the previous series.

Like last time, Sony will yet again unleash another wave of innovations as part of its 360-degree marketing and communication campaign.

SET India CEO Kunal Dasgupta says, "Indian Idol?s internationally successful format has not only hooked millions of viewers the world over but has also proved itself as a credible to be the platform for that catapulting true talent in India to unparalleled stardom. As witnessed last year, Indian Idol truly holds the potential to deliver a massive ratings success and create national frenzy. We are certain that this year, Indian Idol will only get bigger and better, taking Sony to greater heights."

In addition to a recording contract with Sony BMG, the Indian Idol will be awarded a contract with Sony worth Rs 100 million.

Registrations for the second season of Indian Idol begins this month. Contestants can dial 646 from their Airtel phone or register via their landlines. The Indian Idol crew will travel to 13 cities including Jaipur, Ajmer, Jodhpur, Baroda, Ahmedabad, Indore, Bhopal, Chandigarh, Karnal, Mumbai, Delhi, Lucknow and Kolkata, inviting registrations from participants. The eligible ones will receive the audition details.

In October, auditions will be held in Mumbai, Delhi, Lucknow and Kolkata where the show producers will first shortlist contestants. The contestants will then be auditioned and short listed by producers of the show. Thereafter, the panel of judges will undertake the task of choosing 150 Indian Idol aspirants from those who register.

The judges will further whittle these 150 down to 28 in November. From hereon, viewers will be able to cast their votes for the 12 finalists.

SET India executive vice president and business head Tarun Katial said, "As witnessed last year, Indian Idol took viewer engagement and interactivity to new heights and catapulted its finalists to ultimate stardom. This year too, the channel will give its viewers the platform to realise their dreams and put fame and fortune within their reach while offering distinctive, breakthrough entertainment. This year too, Indian Idol will be packed with all the elements of reality, scale, emotion and the journey itself, that will make the Indian audiences connect with it, leading to extreme interactivity involvement and mass frenzy."

Latest Reads

http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/ra.jpg?itok=DxzPxtHB
Viacom18 confirms the departure of Raj Nayak

In an official statement released to the media, Viacom18 confirmed the departure of Raj Nayak, the media network’s Chief Operating Officer.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sony.jpg?itok=XlwZkCP5
Sony Pictures Networks India gears up for the India tour of Australia with engaging programming initiatives

For the year ending high-octane cricket series between India and Australia, Sony Pictures Networks India (SPN), will be undertaking several initiatives to enhance the viewing experience and increase engagement with cricket enthusiasts across the nation.

Television TV Channels Sports
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/sagnik.jpg?itok=kKMr0u3H
Sony Entertainment Television appoints Sagnik Mukherjee as AVP marketing

Sagnik Mukherjee is set to join Sony Entertainment Television as associate vice president marketing, a source close to the development confirmed to Indiantelevision.com.

Television TV Channels People
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/raj-nayak.jpg?itok=ZDdRSmtK
Viacom18 COO Raj Nayak quits

Colors' Big Boss has quit, according to media reports. We are talking about Viacom18 COO Raj Nayak, who is the brain behind the most popular reality show Big Boss.

Television TV Channels GECs
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/NG.jpg?itok=K2t16PB_
Monuments Turn Red, As National Geographic Raises an Alarm for Planet Conservation

Glaciers are melting, sea levels are rising, pollution in various parts of the world is at its peak, and tonnes of plastic waste is in the oceans.

Television TV Channels English Entertainment
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/20/joy.jpg?itok=tz_9y8_I
Network 18's Joy Chakraborthy steps down

Forbes CEO and Network 18 President(Revenue) Joy Chakraborthy has stepped down from his role, according to media reports.

Television TV Channels News Broadcasting
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jony.jpg?itok=pT_heat_
Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’.

Television TV Channels Factual @ Discovery
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/jumanji.jpg?itok=g7Q0FcKR
‘Ab Jungle meinhoga Dangal’ with the Hindi Television Premiere of Jumanji: Welcome to the Jungleon November 24th at 8pm only on &pictures

Ever wonder how it feels to be inside a game and play the character you choose? In the brand-new adventure Jumanji: Welcome to the Jungle, the tables are turned as four teenagers in detention are sucked into the world of Jumanji.

Television TV Channels Movie Channels
http://www.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2018/11/19/tv.jpg?itok=sMpw7SEL
Broadcasters see regional adex space growing

Now that the Hindi fervour has died down, broadcasters and advertisers have latched on to the regional segment. It's no wonder that the adex in the space is expected to grow as well. According to the global ad growth forecast of GroupM, India’s adex is expected to grow at 14.2 per cent compared to...

Television TV Channels Regional

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories