Sony announces 'Indian Idol 2' series; six sponsors signed on

MUMBAI: March 2005 saw Abhijeet Sawant becoming a household name in India when the Mumbai boy was crowned the first ever Indian Idol on Sony Entertainment Television (SET). Riding on the success saga of the first series of the show, Sony has now announced the second series.

The channel has signed on Airtel, Asian Paints, Nokia, Marico, Maruti and Pepsi as the sponsors for the show, which would involve promotions on various conventional and unconventional media vehicles as well as innovations.

The second Indian Idol will be produced jointly by Miditech and Fremantle. The judges (Farah Khan, Sonu Nigam and Anu Malik) and the hosts (Aman Yatan Verma and Mini Mathur) of the show remain the same as the previous series.

Like last time, Sony will yet again unleash another wave of innovations as part of its 360-degree marketing and communication campaign.

SET India CEO Kunal Dasgupta says, "Indian Idol’s internationally successful format has not only hooked millions of viewers the world over but has also proved itself as a credible to be the platform for that catapulting true talent in India to unparalleled stardom. As witnessed last year, Indian Idol truly holds the potential to deliver a massive ratings success and create national frenzy. We are certain that this year, Indian Idol will only get bigger and better, taking Sony to greater heights."

In addition to a recording contract with Sony BMG, the Indian Idol will be awarded a contract with Sony worth Rs 100 million.

Registrations for the second season of Indian Idol begins this month. Contestants can dial 646 from their Airtel phone or register via their landlines. The Indian Idol crew will travel to 13 cities including Jaipur, Ajmer, Jodhpur, Baroda, Ahmedabad, Indore, Bhopal, Chandigarh, Karnal, Mumbai, Delhi, Lucknow and Kolkata, inviting registrations from participants. The eligible ones will receive the audition details.

In October, auditions will be held in Mumbai, Delhi, Lucknow and Kolkata where the show producers will first shortlist contestants. The contestants will then be auditioned and short listed by producers of the show. Thereafter, the panel of judges will undertake the task of choosing 150 Indian Idol aspirants from those who register.

The judges will further whittle these 150 down to 28 in November. From hereon, viewers will be able to cast their votes for the 12 finalists.

SET India executive vice president and business head Tarun Katial said, "As witnessed last year, Indian Idol took viewer engagement and interactivity to new heights and catapulted its finalists to ultimate stardom. This year too, the channel will give its viewers the platform to realise their dreams and put fame and fortune within their reach while offering distinctive, breakthrough entertainment. This year too, Indian Idol will be packed with all the elements of reality, scale, emotion and the journey itself, that will make the Indian audiences connect with it, leading to extreme interactivity involvement and mass frenzy."

Latest Reads
Republic TV, BTVI join hands for budget coverage

MUMBAI: Republic TV, spearheaded by Arnab Goswami, and Business Television India (BTVI) have entered into an alliance for content and programming around Union Budget 2018. The Republic TV- BTVI alliance promises to offer viewers a distinctive experience.

Television TV Channels News Broadcasting
Mairu Gupta and the art of building the NBA in India

MUMBAI: For basketball fans worldwide, the US National Basketball Association (NBA) represents the mecca of the sport. But in India, the NBA has had its task cut out, what with cricket presenting a near impenetrable line of defence.

Television TV Channels Sports
CNN-News18 'Indian of the year' 2017 special Telecast on 9 and 10 December

MUMBAI: The awards night of the annual and flagship initiative of CNN-News18, ‘Indian of the Year – 2017’ will be telecasted on the 9 and 10 of December at 9:30 PM on the channel. The initiative, whichrecognizes and awards the exceptional contribution and achievements of the iconic Indian citizens...

Television TV Channels News Broadcasting
Music channels bet on shows to boost viewership

MUMBAI: Seems like music channels are playing second fiddle to online music platforms when it comes to playing tracks. In an attempt to grab more eyeballs, pure-play music channels on television are moving away from the music content and focusing more on the youth-centric shows.

Television TV Channels Music and Youth
Zee TV leads Hindi GECs in week 48 of Barc ratings

MUMBAI: Zee TV emerged as the leader among Hindi general entertainment channels (urban + rural) dethroning Zee Anmol, according to Broadcast Audience Research Council’s (BARC) all-India data for week 48.

Television TV Channels GECs
Republic TV continues lead as genre ratings rise

BENGALURU:Two of weeks earlier, we had mentioned that the English News genre’s four week average ratings and weekly ratings have been falling since weeks 29 to 32 of 2017. The fall continued until week 47 of 2017 when the combined Broadcast Audience Research Council of India (BARC) weekly ratings...

Television TV Channels News Broadcasting
SPN India acquires TV, OTT rights for T10 Cricket League

MUMBAI: The newly introduced T10 Cricket league (TCL), which will be played at the UAE’s Sharjah Cricket Stadium, will be telecast live on Sony ESPN. The league is a four-day event running from the 14th to the 17th of December 2017.

Television TV Channels Sports
News Corp’s new ad network takes on Facebook, Google

Training its guns at the digital-ad dominance of Google and Facebook, News Corp has launched a platform, News IQ, to let advertisers reach audiences across all of its online properties.

Television TV Channels News Broadcasting
Gracenote launches channel monitoring solution for broadcasters

MUMBAI: Gracenote, a Nielsen company, has launched its next-generation TV distribution monitoring and reporting solution developed specifically for the Indian TV market called TV Street Maps 2.0.

Television TV Channels People

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories