Key Findings:

• Post 2002, Hair Oil observe dip in advertising spends
• 32% rise in Hair Oil advertising in the 1st half of 2005 compared to 1st half 2004
• 'Himani Navratna' tops the Brand list on TV in the 1st half of 2005
• 87% of advertising spends on Mass Entertainment channels
• Prime time, the ultimate choice of Advertisers

This week, AdEx India looks at the 'Hair Oil' category. Let's have a look at the growth in Hair Oil advertising spends during the past years 2001-04 on Television.

• 2001 had the maximum growth in advertising spends (43%) compared to 2000
• Post 2002, advertising spends dips 22% in 2003 followed by 11% dip in 2004 compared to 2003

Whether the 1st half of 2005 shows any rise in the category advertising spends compared to it's spends in the 1st half of 2004? The chart below gives the answers.

• Hair Oil advertising spends rises 32% on Television in 1st half of 2005 compared to 1st half of 2004

Let's look at the Top 10 Hair Oil brand advertised on TV during the 1st half of 2005.

• Top 10 brands contributes 88% share
• 'Himani Navratna' rules the Hair Oil advertising (22% share)

Which channel genre is preferred by the Hair Oil advertisers in the 1st half of 2005? The pie below gives the answers.

• 87% of Hair Oil advertising on Mass Entertainment Channels
• News channels, the next choice

Lastly, let's watch out the time band preferred by Hair Oil Advertisers in the 1st half of 2005?