5 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 85



Special Report






Beyblade 'top' favourite among kids after Pokemon
'Beyblade' launched on Cartoon Network on 20 May and has whirled kids into its maze within no time.

Ad Mad World
Food for thought

Media, Advertising & Marketing Watch
Industry upbeat on 'Housewives' despite ratings
'Desperate Housewives' has still to set the ratings charts alight. But TVRs are not the only thing that planners look for.

Soaps usurp shampoos as top category on TV
Soaps was the top advertising category on TV in H1 05, while HLL reigns supreme as India's top advertiser: AdEx study.

TVS strengthens 2-wheeler fleet with new offerings

SaharaOne unveils contest on thriller 'Kohinoor'

Maa TV plans to raise Rs 300 million

Zee Jagran claims top spot in spiritual genre

Special Report
Rate-card creation for broadcasters based on TV ratings
Airtime pricing has been one of the most debated issues. Tam Media and the JIB takes a look at the same in their research.

Guest Speak
Cyber-Skating on One Flat Earth
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (14/08/2005 to 20/08/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (14/08/2005 to 20/08/2005)
Star Plus
Star One
Sun TV
Sony Entertainment
Gemini TV
Star Gold

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Today's Newsbreakers.......India
Universal McCann to lose Nestle India account
Google enters into the world of print for ad sales
Source:Financial Express
   
   
Smart ad tricks infesting arts with mediocrity: Spic Macay
Source:www.newkerala.com
   
Barista Batra meets Reebok Chaudhuri
Source:Deccan Herald
   
HP plans divergent India, China strategies
Source: Business Standards
Surf Excel offers a different take on stains
Nick gears up with new management and localised shows
The risk factors in in-film placements
K-Factor wins three accounts worth about Rs 3 crore
Source: Agency Faqs
 
   
Besides Sex & Shah Rukh, sports too sells
Source:Economic Times
   
Jet Airways buys trademarks from Jet Enterprises
`India tops in furniture imports'
Source: The Hindu Business Line
International News
On Advertising: No airtime for German anti-TV spot
Source:IHT
   
Washington Mutual Reaches Out on Its $100 Mil.+ Account
Viewers Hang In During Commercials
Source: Ad Week
   
Sirius Seeks Women, Partners With Cosmo
A-B Campaign to Show the Folksy Side of the Brewer
Source: Brand Week
   
Key 2012 Olympic posts advertised
Source: Kenya Broadcasting Corporation
   
Brewer's ad bid blitz
Source:The Australian
   
RTL remains cautious on advertising market
Source:MSN
Omnicom made £1.45bn bid for Aegis last year
Source: Telegraph.
   
Philip Morris extends deal with Ferrari despite tobacco ban
Source: Guardian
   
Online Advertisers Turning to Pay-Per-Call
Source: ABCNEWS.com
   
Publicis Merges Media Assets, Saatchi YP Unit Folded Into Starcom MediaVest
AOL's "The Biz" To Include Product Placement For Chevy
Media Shop Turns To Blogosphere To Predict Fate Of Fall TV Lineup
Madison Avenue, Nielsen Find Older Folks Hang Around, Syndication Fares Better
Source: Media Post

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