SaharaOne unveils contest on upcoming thriller 'Kohinoor'

MUMBAI: SaharaOne Television has launched Kohinoor Dekho Kohinoor Parkho contest as part of the promotional activities for its upcoming big ticket thriller Kohinoor.

The contest offers viewers an interactive viewing experience and grand prizes up for grabs, states an official release.

The lucky winner will be offered a trip to London to check out the real Kohinoor. The other 200 winners will win themselves exquisite diamonds. The contest spans from 5 - 8 September 10 pm on all days.



Kohinoor Dekho Kohinoor Parkho will have all the questions related to the show Kohinoor. All that a viewer has to do is watch Episodes 1 to 4, Monday to Thursday (5 to 8 September) at 10 pm, and answer one simple question a day.

Those who answer at least three of the four questions correctly could stand to win a trip for two to London to actually check out the Kohinoor there! And 200 other winners will win themselves exquisite diamonds. The viewers need to get three correct answers out of four, which will be asked at the end of the show. This contest will also be promoted through Radio, Air Sahara, Internet, and Road shows, the release adds.



Says Sahara One COO Purnendu Bose, "The contest is an extension of our innovative marketing campaign around the Kohinoor diamond, which had intrigued one and all to check out the Kohinoor. Now, Kohinoor Dekho Kohinoor Parkho will take that intrigue to its logical conclusion by offering a lucky winner a chance to go and actually check out the Kohinoor in London. This contest underlines our emphasis on innovation -- not just with programming but with all our marketing initiatives. We are confident our mega suspense thriller Kohinoor will provide engrossing entertainment to the entire family.""

Starting 5 September, Kohinoor will run Monday to Thursday at 10 pm.

Latest Reads
Culture Machine & Quaker Oats aim to feed kids

As the festive mood gathers spirit in the country, Culture Machine’s digital channel Being Indian, in collaboration with Quaker Oats, have released a new campaign. Titled "Ek Muthi Sonu ke Naam", the video urges people to pause and spare a thought to the millions of children who go hungry.

MAM Media and Advertising Ad Campaigns
BTVi unveils new brand positioning

BTVi has unveiled its new positioning, #OpinionsThatCount, aimed at impacting the opinions of the influencers. With this, BTVi will be the voice and choice of the influential. An integrated campaign will be launched primarily catering to influencers, key decision makers and opinion makers.

MAM Media and Advertising People
Cornitos unveils 'Crispy' mascot

Cornitos, the flagship brand of Greendots Health food Ltd, rolled out its new brand campaign announcing the launch of its mascot. With its inception in 2009, it is for the first time that the brand has given a face to its much-loved Nachos category.

MAM Media and Advertising Ad Campaigns
Barbie's 'Power Of Play': Mattel, BBDO remind parents

MUMBAI: Mattel Asia has launched a new video for its Barbie® brand as part of its broader initiative to empower girls. Mattel Asia, takes on the widely held belief in Asia that imaginative play is not important to a child’s development, with the release of, “The Power of Play with Barbie,” a part...

MAM Media and Advertising Ad Campaigns
Zee Mundo hires Steinbranding

MUMBAI: Steinbranding, the international design agency with headquarters in Buenos Aires, responsible for the image of more than 50 channels worldwide, was chosen by the major Indian media group, Zee Entertainment Enterprises to create the brand, naming and on-air & off-air branding for Zee...

MAM Marketing Brands
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories