SaharaOne unveils contest on upcoming thriller 'Kohinoor'

MUMBAI: SaharaOne Television has launched Kohinoor Dekho Kohinoor Parkho contest as part of the promotional activities for its upcoming big ticket thriller Kohinoor.

The contest offers viewers an interactive viewing experience and grand prizes up for grabs, states an official release.

The lucky winner will be offered a trip to London to check out the real Kohinoor. The other 200 winners will win themselves exquisite diamonds. The contest spans from 5 - 8 September 10 pm on all days.



Kohinoor Dekho Kohinoor Parkho will have all the questions related to the show Kohinoor. All that a viewer has to do is watch Episodes 1 to 4, Monday to Thursday (5 to 8 September) at 10 pm, and answer one simple question a day.

Those who answer at least three of the four questions correctly could stand to win a trip for two to London to actually check out the Kohinoor there! And 200 other winners will win themselves exquisite diamonds. The viewers need to get three correct answers out of four, which will be asked at the end of the show. This contest will also be promoted through Radio, Air Sahara, Internet, and Road shows, the release adds.



Says Sahara One COO Purnendu Bose, "The contest is an extension of our innovative marketing campaign around the Kohinoor diamond, which had intrigued one and all to check out the Kohinoor. Now, Kohinoor Dekho Kohinoor Parkho will take that intrigue to its logical conclusion by offering a lucky winner a chance to go and actually check out the Kohinoor in London. This contest underlines our emphasis on innovation -- not just with programming but with all our marketing initiatives. We are confident our mega suspense thriller Kohinoor will provide engrossing entertainment to the entire family.""

Starting 5 September, Kohinoor will run Monday to Thursday at 10 pm.

Latest Reads
Johnson's celebrates 125 years with new campaigns

American multinational medical devices, pharmaceutical and consumer packaged goods manufacturing company, Johnson’s recently completed 125 years in the baby care products category in India.

MAM Media and Advertising Ad Campaigns
Team ITC makes India proud ,Wins a Silver Lion at the Young Lions Marketers Competition at Cannes

Two young women managers from ITC made India proud by winning the Silver Lion at the very competitive & prestigious Young Lions Competition at Cannes. The team comprised Raisa Chakravarty and Anupama Sharma from ITC's Personal Care Products Business. They had earlier won the India Challenge....

MAM Marketing Brands
Walmart sells $16 billion worth of bonds for Flipkart acquisition

American multinational retail corporation, Walmart, has decided to sell $16 billion worth of bonds to help finance its investment in Indian e-commerce giant Flipkart.

MAM Marketing Brands
Greenscape gets insects to tweet & spread awareness about e-waste

MUMBAI: Most people dump their e-waste just like their regular waste. This results in e-waste ending up in dump yards and landfills. To discourage people from doing this, Greenscape, India’s leading IT waste disposition company, joined hands with Dentsu Webchutney to launch #TinyBugsTweet campaign...

MAM Media and Advertising Ad Campaigns
L'Oreal India appoints Amit Jain as managing director

MUMBAI: L’Oreal India has appointed Amit Jain as a new India managing director succeeding Jean Christophe Letellier who will shift within L’Oréal group after a five-year stint in the country.

MAM Media and Advertising People
Future Generali's Father's Day campaign breaks records on digital platforms

MUMBAI: Future Generali Life Insurance recently launched a digital campaign last week on Father’s Day, #AapkiHealthMereLiye. With #PromiseToMyChild, fathers across the country pledged a vow of health to their children as a part of the campaign. Digital marketing agency AdLift who were appointed by...

MAM Media and Advertising Ad Campaigns
Kraft Heinz to sell Complan brand in India

MUMBAI: US food and beverage giant Kraft Heinz is looking to sell its children's energy drink brand Complan in India. The sale could help Heinz in fetching about $1 billion. Kraft Heinz is said to be working with an adviser to gauge interest in the brand from potential buyers. These buyers could...

MAM Marketing Brands
Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-...

MAM Media and Advertising Ad Campaigns
Gutenberg Wins Gold in PR Asia Awards for 2018

Gutenberg, an award-winning global and integrated digital marketing communications firm, has been named a gold winner in the Public Affairs category by PR Awards Asia, an organization celebrating the most outstanding, inspired and successful campaigns, individuals, and companies in Asia-Pacific’s...

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories