TVS strengthens two wheeler fleet with new offerings

MUMBAI: Two wheeler major TVS Motor Company has introduced three new products - Star City, Victor Edge and Scooty Pep+. The offerings are targetted at different consumer segments with an emphasis on better styling and engine capabilities.



Speaking on the occasion TVS VP marketing Prasad Narsimhan said, "These launches have been timed to coincide with the big season Diwali coming up. We have experienced 20 per cent top line growth so far this year and our aim is to reach 25 per cent. While it is true that some of our earlier products did not get a satisfactory response that is the case even with the competition. We try to learn from mistakes and we know that with innovation comes a certain amount of risk. Our plan now is to consolidate existing brands. It is important for us to add value so that customers keep coming back. We designed these products keeping in mind the fact that customers view them as a personal expression and not simply as a means to get from point A to point B."


TVS will use one of its brand ambassadors Bollywood actress Preiti Zinta to promote Scooty Pep+. The product is targetted at young women and girls. TVCs featuring Zinta will break shortly. The company is also looking to use her on the ground as well when it conducts initiatives like test drives. The product is being positioned as being both powerful and playful. The message is that the new version of the product has more urban look to it compared to the earlier models.



To promote the three products it will also use print and outdoors. Its marketing budget will marginally increase for this year. The Victor Edge is being positioned as a Traffic Cutter. TVCs will show how the product ensures a smooth ride even when the roads are bad and the traffic unbearable. Sachin Tendulkar is the brand ambassador of TVS Victor and the company is looking at using him in sone capacity for the new launch. Star City meanwhile is being positioned as being the birth of a superstar. As Narsimhan says today customers want everything regardless of the price. These products were designed keeping this aspect in mind.

Latest Reads
Havas appoints Mediacom's Karl Wu as Greater China CEO

Havas Media Group has appointed media and marketing specialist, Karl Wu, as the CEO for Greater China. Based in Beijing, Wu will be responsible for Havas's brands -- Havas Media and Arena Media, as well as Havas Group pure player agencies Socialyse, Affiperf, Ecselis and Mobext. The media group...

MAM Media and Advertising People
Gulzar lightens up Luminous's Diwali

MUMBAI: Luminous has launched a unique social campaign that celebrates a part of Diwali that we often forget to talk about. While most Diwali campaigns talk about spending and splurging, others talk about the display of lights and fireworks across the country. This campaign, however, goes away from...

MAM Marketing MAM
Multi-media ad campaign to popularise gold coin

A year after it was first launched, a multimedia advertising campaign is being launched to drive awareness around Diwali on the availability of the Indian gold coin by the Mines and Minerals Trading Corporation along with World Gold Council. Being launched this week, the campaign will cover...

MAM Media and Advertising Ad Campaigns
Vizeum launches Binary, special advisory unit for media clients

“Media business is, in the short term, headed for a tipping point, driven by the changing consumer-media interface,” emphasises Vizeum India MD Shripad Kulkarni, who strongly believes that media companies need a definitive transformation strategy in place now.

MAM Media and Advertising Media Agencies
Havas Media bags Rs 15-cr Sujata account

MUMBAI: Havas Media Group India has bagged the integrated media duties of Sujata, an Indian Consumer Electronics & Home Appliances brand for Juicer Mixer Grinders. The incumbent on the business was Exposure Media. The account will be handled out of Gurgaon office led by Uday Mohan. The...

MAM Media and Advertising Account
TV festive ad spend to reach Rs 8000 cr; experts divided

MUMBAI: The festive months of October and November are welcome months not just for you and your family, but for most Indian brands as well. After all, they eagerly wait for this early window when consumers loosen up their purse strings and put their Diwali bonuses to good use, aka, shopping.

MAM Marketing MAM
Amagi partners with BARC India to offer monitoring of geo-targeted TV ad-campaigns

Amagi Media Labs has entered into a partnership agreement with India’s apex television viewership monitoring body BARC India to help advertisers monitor geo-targeted ad-campaigns of brands across TV channels.

MAM Media and Advertising AD Agencies
iProspect conceptualises unique digital video for ICICI two-wheeler insurance

iProspect India has conceptualized and executed a unique digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance.

MAM Media and Advertising AD Agencies
eBay engages consumer with live game on FB

MUMBAI: Festive season is a busy time for Indian brands, especially the e-commerce players given the shopping spree the nation witnessed around the time. Thus it becomes important to brainstorm on new and unique ways to get the consumer’s attention; something different from the unbelievable...

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories