15 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 92



Special Report




TV Viewing: Reasons for shifting loyalty
TV Pulse 2005: A study of the channel migration patterns of the two extremes of viewers types, The Early Adopters and Non-Shifters.

Media, Advertising & Marketing Watch
Sahara-Star deal treads new ground
In a path breaking strategy, Sahara sells satellite rights of 64 movies to Star for limited telecast from Oct 2005 to June 2007.

Cable Digitalisation: Trai first phase target 2010
Trai recommends 1st phase of digitalisation of cable TV start in 2006 and end in 2010, coinciding with Delhi C'wealth Games.

Executive reshuffle within Asia at Lowe

WorldSpace brings 'Brit Masala' to Hyderabad, B'lore

Samsung lines up special promotions, products for Puja

Canadians watch over 20,000 TV commercials annually

Sahara One's 'Woh...' performs well in the 9 pm slot

Sex, shopping drive new TV channel launches in Europe

UEFA Champions' League live on ESPN Star Sports

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28/08/2005 to 03/09/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/08/2005 to 03/09/2005)
Star Plus
Star One
ESPN
Sun TV
Sony Entertainment
Sahara One
Gemini TV

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Today's Newsbreakers.......India
Indian advertisers make merry on Ashes series
Samsung sets out Rs 30 crore for promos
Turkey to promote hazelnuts in India
Worldspace plans weather forecast for fishermen
Skoda introduces the Combi in 2 versions
Source: The Hindu Business Line
   
   
Matrimony rings a bell for mobile firms
Corporates line up to salute Lalbaugcha Raja
Source: Business Standards
   
A Maruti ad with a difference
  Source:Rediff
   
World in a platter for hotel promo blitz
Source:Telegraph
   
Sell It better
HLL to revive ailing Kissan, Annapurna
Crouching media roaring dragon
Money for something
Source: Economic Times
Lowe executives move out to overseas assignments
RK Swamy/BBDO’s Mukesh Anand puts in his papers
Franke Kitchen Systems’ account moves from Advertising Avenues to Dentsu Marcom
STAR India to rerun SaharaOne’s blockbuster premieres
Source: Agency Faqs
 
   
Also starring ... brands
Cashing in on premium
Is cricket right for your brand?
The rise of regional brands
Source: Catalyst
   
Are Indian-owned ad agencies a dying breed?
Ads and women
P2P marketing What’s the big idea?
WorldSpace to tie up with govt
‘Celebrities make good tactical tools’
Salil Kapoor bids adieu to LG
Source:Financial Express
   
IEIPL launches real estate advertising portal
Source:Hindustan Times
International News
Kellogg's sticks with MindShare
Heart to front London promotion campaign
CNN unveils twin promo campaign
Street furniture boosts JCDecaux
Source: Media Week (UK)
   
$90 Mil. Luxottica Looks at 6 Shops
Sony Names Global CMO
Source: Ad Week
   
Canadians watch over 20,000 TV commercials annually
Source: Digital Home Canada
   
Checking In: Cendant To Acquire Wyndham's Brand, Franchise System
Embassy Suites’ New Campaign Opens Door to Choices
Source:Brand Week
   
Apple scraps 'Return Of The Twitchers' ad campaign
Source: Register, UK
Katrina Telethon Raises $30 Million
Source:Yahoo
   
INM rises above 'difficult' UK ad market
Source: Times Online
   
eMarketer : $22.3 Billion by 2009 For Online Advertising in US
Source:Softpedia
   
Atlas: Conversions Peak During Normal Waking Hours
Return Path Pulls FeedBurner To Push RSS Ads
Gas Prices Fuel Shift in Consumer Spending, Entertainment
Source: Media Post
   
Ad escapes ban after 9/11 complaints but is withdrawn anyway
BBH wins $50m Dyson US advertising account
Source:Brand Republic Bulletin

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