Executive reshuffle within Asia at Lowe

MUMBAI: Lowe has undergone some executive reshuffling within the Asian network. Lowe Dubai MD Vikas Mehta, Lowe India senior VP T Krishna and Lowe India senior VP (business head) Sabyasachi Misra all have been given new portfolios to manage.


While Mehta will now be posted in India as regional strategic planning director for the Unilever businesses, Krishna will be heading strategic planning for the North Asian region - China, Hong Kong and Korea.

Misra, who was heading one of the four business units in India, will be taking over as managing director of Lowe Vietnam. Misra will be replacing current Vietnam head Tim Hennessy. Lowe Vietnam handles Coke, Mercedes, J&J and Unilever.

Stepping into Misra's shoes in India is Sanjay Srivastava who was also made a brand strategist recently.



Speaking on the internal shuffle, Lowe president and COO Pranesh Misra says, "This reshuffle is a part of an ongoing process and our people seem to be in very high demand. When our worldwide network checked with us, these individuals owing to their experience and caliber agreed to take on international assignments."

While no replacement has yet been made for Mehta, Lowe Dubai chairman Ajay Srikhande will be overlooking operations until a decision is made.



When queried as to whether these assignments were time bound, Misra clarified that currently there was no specific time-bound arrangement and that changes would be incorporated as and when the need was felt within the worldwide network.

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