Executive reshuffle within Asia at Lowe

MUMBAI: Lowe has undergone some executive reshuffling within the Asian network. Lowe Dubai MD Vikas Mehta, Lowe India senior VP T Krishna and Lowe India senior VP (business head) Sabyasachi Misra all have been given new portfolios to manage.


While Mehta will now be posted in India as regional strategic planning director for the Unilever businesses, Krishna will be heading strategic planning for the North Asian region - China, Hong Kong and Korea.

Misra, who was heading one of the four business units in India, will be taking over as managing director of Lowe Vietnam. Misra will be replacing current Vietnam head Tim Hennessy. Lowe Vietnam handles Coke, Mercedes, J&J and Unilever.

Stepping into Misra's shoes in India is Sanjay Srivastava who was also made a brand strategist recently.



Speaking on the internal shuffle, Lowe president and COO Pranesh Misra says, "This reshuffle is a part of an ongoing process and our people seem to be in very high demand. When our worldwide network checked with us, these individuals owing to their experience and caliber agreed to take on international assignments."

While no replacement has yet been made for Mehta, Lowe Dubai chairman Ajay Srikhande will be overlooking operations until a decision is made.



When queried as to whether these assignments were time bound, Misra clarified that currently there was no specific time-bound arrangement and that changes would be incorporated as and when the need was felt within the worldwide network.

Also Read:

Latest Reads
Social Kinnect Appoints Bharat Suri as the Vice President of Operations

Social Kinnect, one of the largest independent Digital Marketing agencies in India, recently announced the appointment of Bharat Suri as Vice President of Operations.

MAM Media and Advertising Digital Agencies
The Currency of Experience Has Global Value

Research from YouGov on behalf of Priority Pass™, the world’s leading and original airport experiences program, has found that the trend for experiences over material goods is global.

MAM Marketing MAM
WATConsult becomes the 'Highest Awarded Indian Agency' at Epica Awards with 2 Golds and 1 Silver Metal

WATConsult, the digital and social media agency from Dentsu Aegis Network led the Indian tally at Epica Awards by winning 3 out of the 9 awards won by Indian agencies in total. WATConsult’s #PowerlessQueen bagged 2 Golds and 1 Silver metal, making it the best performing and highest awarded Indian...

MAM Media and Advertising Media Agencies
Sabbas Joseph to address BeaWorld - international festival of events in Portugal

Sabbas Joseph, Co- Founder & Director, Wizcraft International Entertainment Pvt Ltd, will be addressing the BeaWorld Festival of Events and Creativity in Coimbra, Portugal later this week, becoming the first Indian entrepreneur to take stage at this premium global event industry convention and...

MAM Marketing MAM
‘Beautiful by Nature’: JOYquestions Stereotypes in a Brand New Campaign with Mouni Roy

People are conditioned into following certain pre-defined beauty standards of how a woman should look, behave and carry herself around. Physical appearance has always been the yardstick to measure a woman’s beauty

MAM Media and Advertising Ad Campaigns
India gets their first-ever international standard Motion Capture Lab

An institution in the entertainment & storytelling sector, Famous Studios once again proves its leadership position.

MAM Marketing MAM
HDFC Life chooses Music to connect with young millennials

HDFC Life Insurance Company, one of India’s largest private life insurers, launched the second edition of its successful campaign #YoungandResponsible on 15 November 2018.

MAM Marketing MAM
Droom ramps up its marketing momentum with the launch of an integrated radio/cinema campaign in major cities across India!

Droom, India’s largest and pioneering online automobile transactional platform, has today announced the rollout of an integrated marketing campaign.

MAM Media and Advertising Ad Campaigns
Realme introduces its new visual identity system and logo

Realme, the smartphone brand that specializes in providing high quality products for youth, launched its fully upgraded Brand Visual Identity system and Logo to provide a new visual experience and emotional connection with young consumers.

MAM Marketing MAM

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories