Sex, shopping drive new TV channel launches in Europe

MUMBAI: Europe saw a record number of new television channels launched in 2003/2004 and 2005 is hotting up to be another bumper year for new TV services.

Adult entertainment channels were the strongest growing genre in 2004, leading strong growth across the board. The number of shopping channels also increased markedly.

Screen Digest's latest research study shows the last few years of relatively flat channel growth have been replaced with a sustained boom, the likes of which have not be seen since the mid 1990s when digital television services first launched in Europe. 277 channels were launched in Europe during 2004 continuing the 200-plus trend seen in 2003 when 295 new channels launched. Data for the first half of 2005 suggests this year will also see in excess of 200 new channels launched. The previous highest annual number of channel launches was just 142.

Media consultancy Screen Digest believes that this new boom has been stimulated by traditonal pay TV and free-to-view satellite markets and new technologies like IPTV. Growth has been driven by popular genres such as movies, sports, children's and music as well as a number of niche genres including home shopping, adult and wholly interatcive channels.

The adult genre was the strongest in 2004 and with 13 new adult channels already launched in the first half of 2005 this genre looks set to top the charts for the second time in a row. Other key growth areas in 2004 were sport, movies, entertainment and shopping and all look set to continue strong growth in 2005.

The UK now has the widest number of channels with 416 channels aimed specifically at UK viewers. Of these 47 are home shopping channels. There are also 32 music channels, 30 documentary channels, 29 adult channels and 24 children's channels. The next largest market is France with a total of 246 channels, followed by Italy with 206, Spain with 108 and Germany with 93. Across Europe the large majority of these channels are carried by Pay TV with 70 per cent of all channels in operation being encrypted pay services.

Screen Digest's senior television analyst Guy Bisson said, "While some of this apparent growth in new channels can be attributed to major re-branding exercises following consolidation in the European pay television market, underlying growth has also been impressive. Previously niche genres like adult entertainment and shopping are now entering the big league with the number of available services almost equalling some of the major genres like news, children's and documentary. There is also evidence that this phenomenal growth will continue for at least another year."

Latest Reads
&pictures invokes the feeling of Indian-ness by ‘Saluting the Heroes of India’ this Republic Day

Celebrate the Republic weekend on a high note as &pictures, Naye India Ka Blockbuster Movie Channel brings to its viewers three blockbuster movies on 26th and 27th January.

Television TV Channels GECs
ET NOW Unveils Mega Pre-Budget Line-Up

Setting the agenda for the interim budget, ET NOW, India's leading English business news channel from Times Network, has unveiled special programming in the run-up to Budget 2019.

Television TV Channels News Broadcasting
Discovery pays tribute to the Armed Forces with Republic Day special line-up

Discovery Channel, India’s leading destination for factual entertainment, will celebrate Republic Day with a special line-up of shows dedicated to Indian Armed Forces.

Television TV Channels Factual @ Discovery
Times Network international biz head Naveen Chandra moves on

Times Network’s international business head Naveen Chandra has stepped down and will be serving his last day on 28 February.

Television TV Channels People
This Republic Day, feel inspired and entertained by SPN’s English Cluster

As the nation embarks on a celebration of pride and valour on Republic Day, SPN’s English Cluster brings an entertainment parade of the finest shows and movies for its viewers.

Television TV Channels English Entertainment
DD India to reposition as English channel; digital platform to launch before elections

Even as all the private media houses are gearing up for the general election, public broadcasters Doordarshan and All India Radio (AIR) are not lagging in their attempts to make hay out of the most lucrative season for news channels.

Television TV Channels Terrestrial
USP Studios partners with Cosmos-Maya to expand the global entertainment content distribution network for kids

Today, as parents are constantly trying to find the right balance of screen time for young kids, entertainment along with interactive learning plays an imperative role.

Television TV Channels Kids
Axis Mutual Funds and The Womb take on Fake News in India!

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign

Television TV Channels News Broadcasting
Celebrate Republic Day with Motu Patlu’s 18th made-for-television movie - ‘Motu Patlu the Superheroes – Super Villains from Mars’

This Republic Day, Motu-Patlu will embark on a all-new adventure, fighting evil to protect the citizens of Furfurinagar and Modern city in their upcoming TV movie ‘Motu Patlu the Superheroes – Super Villains from Mars’ premiering on Sunday, 26th January at 12:30 pm only on Nickelodeon.

Television TV Channels Kids

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories