14 September 2005 Newsletter Subscription Email this Page Volume 13 - Issue No: 91



Adex Analysis




Watch advertising on TV grows 68% in H1 2005
A rise of 68% seen in TV advertising of watches in the first half of 2005 compared to first half 2004.

Media, Advertising & Marketing Watch
For Star Plus, 8 pm slot now under the scanner
Post the weekend attack, Star Plus now concentrating on 8 pm slot with launch of new reality show Mum Tum Aur Hum.

Sports content sharing with DD: GoM game but with riders
GoM in tune with I&B on content regulation and sharing of listed sports content with “some changes” in the proposed guidelines.

Pepsi launches its first online TVC in India on Yahoo!
Pepsi yesterday launched its first ever television commercial online in India.The three-part 'webisode' of the TV commercial will run on Yahoo!

LG Electronics marketing head Salil Kapoor quits

Colgate launches toothbrush with a tongue cleaner

Sahara One to premiere 'Sarkar', 'Page 3'

ESPN Star Sports acquires MotoGP for Asia

Delhi HC adjourns cricket case to 28 September

C'wealth Games 2006: Zee close to a deal; DD ups price

Guest Speak
The World's Largest Factory
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (28/08/2005 to 03/09/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (28/08/2005 to 03/09/2005)
Star Plus
Star One
ESPN
Sun TV
Sony Entertainment
Sahara One
Gemini TV

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Today's Newsbreakers.......India
Is there room for an Indian-owned ad agency?
Austrian Airlines eyes Bollywood role
Kapoor quits LG as Bapat moves in
Source: Business Standards
   
LG marketing head quits
Planet Sports plans expansion, to bring in more foreign brands
TVS Motor launches 2 motorcycle variants
ESPN STAR bags multi-year deal for MotoGP telecast
Source: The Hindu Business Line
   
Kids ‘n’ Stuff
M&C Saatchi to buy Delhi agency, set up shop here
Source: Economic Times
Ambience bags the creative duties for British High Commission; MindShare is the AOR
STAR Plus launches game show against Sony’s ‘Kaisa Yeh Pyar Hai’
Percept H, Carat bags ‘My TVS’ car service business in Chennai
SaharaOne acquires big Bollywood titles
Source: Agency Faqs
 
   
FMCG companies seek new pastures for growth
Source:Financial Express
   
SRK, Lux 'man', why?
Source:Times of India
International News
Lowe's moves ad account to Omnicom's BBDO
Source: Reuters
   
Primelocation to launch first ever TV ad campaign
MediaCom Scotland wins top Scottish business award
Mail suffers ad revenue decline
Mediaedge:cia beats five to secure TfL business
ZenithOptimedia loses Sara Lee brands
Braun Smoothliner sponsors Living TV series
Source: Media Week (UK)
   
$50 Mil. Dyson Account Goes to BBH
Lowe's Confirms BBDO, OMD Selection
Source: Ad Week
   
Paper criticises Nigeria`s advert on CNN
Source:www.angolapress-angop.ao
   
A-B Reverts to a Classic Ad Campaign Warning of Teen Drinking
Source:Brand Week
   
Kids 'see 77 junk ads a week'
Source: NEWS.com.au
Canada's Advertising on Demand Network Announces Charter Advertisers
Source: Broadcaster
   
Founder of advertising in Russia dies
Source: RIA Novosti
   
Advertising revenues dip at Daily Mail
Source:Guardian
   
In A Media Buying First, DHL Turns Magazine's Letters Page Into An Ad
Following Months Of Gains, Magazine Ad Pages Tumble In August
Napster Remixes Playlist: Downloads Carat, Unloads Mediasmith
Creative Media Award Finalists Announced
Source: Media Post
   
Gannett posts lower August ad revenue
Source:BusinessWeek
   
'Wall St. Journal,' 'Barron's' Advertising Down in August
Source:Editor & Publisher

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