Colgate launches India's first toothbrush with a unique tongue cleaner

MUMBAI: Colgate-Palmolive (India) Limited (CPIL) has launched the New Colgate Super Flexible Toothbrush, which has a unique tongue-cleaning feature at the back of its head.

New Colgate Super Flexible, which builds on the best-selling Super Flexible range of Colgate, boasts of ‘premium’ bristle profile. It uses imported bristles with raised tips that reach in-between teeth and also back teeth.

The firm inner, coloured bristles gently scrub the tooth surface to remove plaque while the soft outer bristles gently massage the gums. At the back of its head is a special ribbed design that serves as a tongue-cleaning device that removes deposits from the tongue.



Announcing the launch, a Colgate spokesperson said, "Today, tongue-cleaning is considered as important as brushing teeth – especially in terms of bacteria reduction and bad-breath control. Studies indicate that brushing the teeth produces only 30 per cent reduction in bad breath, whereas tongue-cleaning can reduce this by as much as 75 per cent. The introduction of a toothbrush with tongue-cleaning feature is Colgate’s initiative towards promoting good oral health among consumers, as also to provide convenience and ease-of-use. The fact that this feature has been introduced on our largest selling variant Super Flexible, reflects our firm commitment towards reaching the maximum number of people and making it affordable for them. With this launch, we are confident we will further enhance our leadership in the toothbrush category."

The New Colgate Super Flexible is available in varied colours and is priced at Rs 13. The launch is being supported through a new high impact TV commercial backed by radio, outdoor advertising, consumer promotions and trade support aimed at ensuring high visibility and brand awareness.

The spokesperson added, "We knew we had a winning product and concept, the demand from both consumers as well as trade has been encouraging."

Latest Reads
Exquisite partners with Warner Bros. consumer products

Exquisite, an innovative and experienced player in the EMEA market, has teamed up with Warner Bros. Consumer Products EMEA (WBCP EMEA), on behalf of DC Entertainment, to create the first retail loyalty programmes featuring DC Super Heroes.

MAM Marketing Brands
Cadbury Bournvita Biscuits introduces new tiffin pack

Mondelez India Foods is set to launch a new tiffin pack of its highly successful Cadbury Bournvita Biscuits with an aim to encourage consumers to make it a habit in the morning to have the biscuit.

MAM Marketing Brands
FCB Ulka wins advertising duties for AVT Premium

MUMBAI: A.V. Thomas & Company has appointed FCB Ulka Bangalore to handle the advertising duties for their flagship brand, AVT Premium. The win adds to FCB Ulka Bangalore’s portfolio which includes marquee clients like ITC Biscuits & Confectionery and Wipro Consumer Care & Lighting. AVT...

MAM Media and Advertising Account
Wringley's Doublemint tells a 'fresh' new love story

MUMBAI: Released on Youtube on 21 October, the new TVC of Wringley's Doublemint conceptualised by BBDO Indua and directed by Shoojit Sircar has already garnered over two lac views.

MAM Media and Advertising Ad Campaigns
Flipkart announces integrated brand communication campaign

There are a host of dates earmarked in India’s annual calendar where consumers wait with bated breath to partake of the celebrations. Clearly figuring in this list is the ‘The Big Billion Days’ (BBD), that has been made popular by Flipkart over the past two years. As a concept, Big Billion Day was...

MAM Media and Advertising Ad Campaigns
Colors campaign inspires men to take over Sunday chores

Colors has launched a new movement called #SundayIsHerHoliday. The campaign -- one Sunday at a time -- is inviting every man (and woman) to participate. The goal of the campaign is to inspire and help men take over the Sunday chores of women, so she can get her much needed time off.

MAM Media and Advertising Ad Campaigns
betterU launches Diwali campaign #FestivalOfLearning

India’s online learning marketplace, betterU, has launched a unique Diwali campaign #FestivalOfLearning across its digital platforms.The campaign aims at helping people think differently about their purchases, and highlights the importance of investing for the long term on the auspicious occasion...

MAM Media and Advertising Ad Campaigns
BBH India creates live radio spots for Abbott

BBH Mumbai has released a case study on the first ever live radio spots for Abbott's The Race of Possible’ campaign, which received overwhelming response in India.

MAM Media and Advertising Ad Campaigns
Abhibus's 'Har Safar Mein Aapka Hamsafar' Mahesh Babu, India’s online bus ticket booking platform, has announced superstar Mahesh Babu as their brand ambassador. He will also feature in the company`s marketing campaign called 'Har Safar Mein Aapka Hamsafar' (With you on all your journeys, wherever you go).

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories