Indiantelevision.com presents AdEx India Analysis
 

Watch advertising on TV grows 68% in H1 2005 compared to H1 '04

(13 September 2005)
 

Key Findings:

  • Post 2002, Watches category in TV sees rise in advertising spends
  • 68% rise in TV advertising in the 1st half of 2005 compared to 1st half 2004
  • 'Titan Industries' tops the Advertisers list in the 1st half of 2005
  • 64% advertising on Mass Entertainment channels
  • Prime time, the ultimate choice of Advertisers

This week, AdEx India looks at the 'Watches' category. Let's have a look at the growth in Watches advertising spends from 2001-04 on Television.

 
 
  • 22% de-growth in advertising spends in 2002 compared to 2001
  • 2003 had the maximum growth in advertising spends (56%) compared to 2002

Whether the advertising spends for the category in the 1st half of 2005 has increased compared to its spends in the 1st half of previous year? The chart below gives the answers.
 
 
  • Advertising spends in Watches shows a rise of 68% on Television in the 1st half of 2005 compared to the 1st half of 2004

Let's look at the Top 5 Watch advertisers spending on TV during the 1st half of 2005.
 
 
  • 93% of the advertising share is constituted by top 5 advertisers on TV in the 1st half of 2005
  • 'Titan Industries' tops advertising with 61% share


Which channel genre is preferred by the Watch advertisers in the 1st half of 2005? The pie below gives the answers.
 
  • 64% of the advertising on Mass Entertainment Channels
  • News channels, the next choice

Lastly, let's look at the time band preferred by Watch Advertisers in the 1st half of 2005.
 
  • After a dip in advertising during the Evening time band, high rise is observed during Prime time

We shall be coming out with similar analyses on other categories in the coming days.
 
(Analysis from AdEx India - A Division of TAM Media Research)
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