Indiantelevision.com's The Ad Linx Reporter dated 14 October 2005 - Global and Indian advertising news, information and data at yourh fingertips

Media, Advertising & Marketing Watch

Zee Cafe goes glocal with lifestyle, glamour
Zee Cafe, in an effort to localise and broaden its offerings, will focus on lifestyle and glamour through new shows.

TV18's holding company to offer 10% equity to public
TV18 India Ltd's holding co., TV18 Network Ltd, to issue fresh shares to the public amounting to about 10% of its equity base.

Mipcom Junior 2005 to highlight international youth programming trends
Mipcom Junior 2005 will offer an international window for youth programming; animation to dominate content.

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Today's Newsbreakers.......India

	Jassi will now say Coke jaisa koi nahi
	Apeejay to buy UK tea brand Typhoo for £80m
	Source: Economic Times



	Marketing to women: lovely, fair and in control
	White goods firms set to fork out as well as rake in
	Apeejay buys Premier Foods of UK
	Honda City’s V-tec variant launched
	Source: Financial Express

	Hindi mass entertainment TV channels losing share — More takers for niche genres
	Telecom cos set to cash in on gaming
	Source: The Hindu Business Line

	Aamir in 5 Avtaars in Car Ad
	Source: ww.smashits.com

	Kids’ channels eye merchandising as the way to grow
	Infomedia India to launch ‘Cricinfo’, a magazine for cricket lovers
	Dentsu Marcom wins Tribhovandas Bhimji Zaveri account
	Source: Agency Faqs


	In adworld, TV is female, print male
	Source: DNA

	Will M&C Saatchi be India's favourite?
	Source: Rediff

	Triumph of the telecom league
	Mobile2win lends a new voice to mobile karaoke
	Source: Business Standard

	On voting day, Jan Sangh gives BJP a wake-up call: ad blitz
	Ludhiana : MC to remove illegal hoardings
	Source: Indian Express

International News

	CHINA: Broadcast sends ad revenue sky high
	Source: Asia Media

	Martha Stewart Living's Ad Pages Up 43%
	Source: Media Buyer Planner

	“Ad avoiders” costing UK advertisers over £30 million
	Source: E-consultancy

	'NYT' Rolls Out Watermark Ads
	Source: Editor & Publisher

	Outdoor Issues RFP For Industry-Owned Ratings, Nielsen A Frontrunner
	Nonprofits Rev Up Online Ads After Katrina
	Source: Media Post

	Ford Incorporates Digital Technology in Latest Ads
	Hot Enough For Ya? Fort Lauderdale Says “Come and See”
	Source:Brand Week

	Nielsen//NetRatings Launches Market Intelligence in South East Asia
	Source:Tekrati Industry Analyst Reporter

	France leans on advertisers to keep kids slim
	Source: Expatica France

	MTV Nets Buys Film-Enthusiast iFilm.com For $49 Mil.
	Source: Media Week (US)

	Bartle Bogle Hegarty Prevails in $250 Mil. Unilever Omo Review
	Luxottica to Meet With 6 Shops
	Source: Ad Week

	Vodafone's Best in Britain poster ad slammed as misleading
	Source: Brand Republic Bulletin

	S&P ups rating outlook for Dentsu
	Source: Japan Today

	Canadian Tire hails Taxi as new advertising agency of record, replacing Doner
	Source: Ottawa Sun, Canada

	Labor IR ad campaign 'unlikely'
	Source: NEWS.com.au

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