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'Desperate Housewives', '24' nominated for Mipcom's mobile TV awards

MUMBAI: Television marketplace Mipcom MIPCOM has announced the nominations for the inaugural Mobile TV Screenings and Awards.

A series of projects have been pre-selected from the hundreds submitted. These will be showcased during Mipcom 2005 on Wednesday 19 October 2005. For the first time the screenings will be followed by an Awards ceremony in which the winning productions, chosen by an international grand jury, will be honoured.

One of the nominees is 24 Conspiracy. Mobisodes inspired by Fox's television series 24 were created in association with Vodafone. ABC's hit show Desperate Housewives which had content in the form of recaps tailored for the mobile has also been nominated.

Sponsored by mobile operator Orange and European broadcaster Arte, the Mobile TV Screenings & Awards will be key components of the Mobile TV Day at Mipcom 2005 and are designed to focus on the creation of new mobile entertainment concepts and formats.

The first of its kind, in the emerging field of Mobile TV, the Mobile TV Screenings & Awards were launched a couple of months ago and attracted 235 entries from 135 companies from 30 countries.

An independent panel of industry experts selected the 23 nominated projects that will be screened at Mipcom for four categories - Best Made for Mobile TV Content/Format; Best Repurposed Video, Film, or Animation Content for Mobile; Best Mobile TV Channel or Service and Best User Interface for a Mobile TV Channel/Programme Guide.

During the Awards ceremony which will be held on the evening of the 19 October and presented by the well-known British TV presenter, Ray Cokes, the international grand jury will present a “Mobile TV Award” to the most creative project in each category. The grand jury includes Nokia (UK) VP multimedia Mark Selby, Mobile Media Worldwide VP Matt West and The Interactive Channel chairman and founder Robert Chua.

Reed Midem’s television division director Paul Johnson says, “By creating the Mobile TV Screenings & Awards, Mipcom aims to take an active role in supporting content development for Mobile TV which offers a significant opportunity for the TV and Mobile industries.”

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