9 November 2005 Newsletter Subscription Email this Page Volume 14 - Issue No: 28



Adex Analysis




 

Readymade garments advt. registers 59% rise
Readymade garments advertising in first three quarters of 2005 rise 59% compared to that of 2004.

Media, Advertising & Marketing Watch
Sahara may retain Indian cricket's sponsorship
Sahara is keen to extend its association with the Indian cricket team. The new deal could be worth between Rs 2 - 3 billion.

ETV-Sony in telecast deal for 207 films
ETV inks deal to buy 207 movies from Sony for single telecast, strengthening the trend towards content syndication.

Zee acquires rights to 'Kyun Ki' & 'Garam Masala'

Music listenership on mobile phones ascends

AXN wins award at Casbaa for 'Hong Kong Movie...'

Zee to lock horns with Sony at 8.30 pm

Zee Café’s local soap looks to get 'Bombay Talking'

Adidas unleashes football boot 'Predator'

AXN set to launch crime drama series 'Numb3rs'

Guest Speak
Stinky Branding
NASEEM JAVED's Westside View

TV Ratings
Top 10 Programmes (16/10/2005 to 22/10/2005)
Doordarshan's Top 10
Top 10 In All TV Homes
Top 10 in Cable & Satellite Homes

Top 100 Programmes (16/10/2005 to 22/10/2005)
Star Plus
Sony Entertainment
Star One
Sun TV
Gemini TV

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Today's Newsbreakers.......India
FMCG cos up adspends to cash in on resurgent growth
Kajol to endorse Asmi diamonds
Omega plans four exclusive stores in metros
Source: The Hindu Business Line
   
 
SET targets Rs 50 cr from Indian Idol-2
Indian AIDS campaign on track, says NGO
Source: Business Standard
   
It’s an ad world for Pradeep Sarkar
Source: Sify
   
After Sachin & Sania, Dhoni is the 'right choice'
Source: NewIndpress
   
Brand Dhoni storms India Inc
Source: Financial Express
Rediffusion DY&R, Bangalore, bags two United Breweries brands
India TV scoops are shortlived
ZEE Café bets on ‘Page3’ drama; media planners sceptical
Alex Kuruvilla joins the board of Coruscant Tec
Soumitra Sen joins Mudra Brand Therapist as president
Stereos are passé; the Indian consumer prefers mobile phones
Source: Agency Faqs
   
Sahara set to clinch cricket deal
As big as it gets
The Inside Job
For our eyes only
The fitness of things
King-size plans
Source: Economic Times
   
What’s the future of advertising?
Source: DNA
International News
ABC launches anti-smoking ad campaign
Mediaset cuts its Italy unit advertising forecast
Source: Reuters
   
In-Game Ad Company Gets $10 Million
Magna Zips Past DVRs, Tells Nets It Will No Longer Accept VCR Ratings
Click/Counter-Click: The King Is Dead--Or Is He?
Commentary: Is There Life After Advertising? Yes, But It's Atomized
Source: Media Post
   
This Morning signs Dolmio for landmark sponsorship deal
Homeowners to pay £132 for digital switchover
SMG axes jobs in cinema and outdoor advertising
Source:Media Week (UK)
   
Sears Ushers in Holiday Shopping With Integrated Ad Campaign
Source:Brand Week
   
Ofcom slams Advert Channel for breach of broadcasting code
Source:Brand Republic
   
MTV to run `Laguna` finale ad-free
Source: Monsters and Critics
Top UPN Ad Exec Moves to Fox News
Source:TV Week
   
Marketing and Advertising expenditure in Gulf registers 25 percent increase
Source: Khaleej Times Online
   
OMD Wins $300 Mil. Sara Lee European Consolidation
Thomasville Furniture Goes Into Play
Worldgroup Taps Growth Officer
Lee Jeans Cuts to 4 Shops
Horizon, Fallon Win NBC Media
Source: Ad Week
 
Rich Media Gets Richer: Merchandising Via Online Advertising
Source:DM News
 
Tailored, ad-free TV gains ground
Source:USA Today
 
20th London International Advertising Awards
Source:AdLand, Denmark
   
iTV firm Hires Adam Gerber, Partners with Publicis
Worldgroup Taps Growth Officer
Source: MCV, UK

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