59
per cent rise in Readymade Garments advertising in first three
quarters of 2005 compared to that of 2004
TV
advertising spends rises 8 per cent in 2004 compared to 2003
Maximum
advertising during summers and winters
'Gini
& Jony Freedom Wear' tops Readymade Garments advertising during
the first three quarters of 2005
Advertisers
prefer Entertainment channels followed by News channels
This
week, AdEx India looks at the 'Readymade Garments' category.
Let's have a look at the Readymade Garments advertising spends
during the past years 2000-04 on television.
Readymade
Garments observed 8 per cent growth in 2004 compared to 2003
Maximum
de-growth (41 per cent) in 2003 compared to 2002
When
do Readymade Garments advertisers prefer to spend across the year?
The graph below gives the answer.
Maximum
advertising during summers and winters by Readymade Garments advertisers
Let's
have a look at the Readymade Garments advertising spends in TV in
January - September '05 compared to that of previous year? The chart
below gives the answers.
59
per cent growth in Readymade Garments advertising in January -
September '05 compared to January - September '04
Watch
out the Top 5 Readymade Garments brands advertised on TV during
January - September '05.
Top
5 brands constitutes 51 per cent advertising share
'Gini
& Jony Freedom Wear' at first position with 18 per
cent advertising share
Which
channel genres are preferred by the Readymade Garments advertisers?
The pie below shows its advertising share during January
- September '05.
Entertainment
Channels gets max. advertising in January - September
'05.
News
Channels at second position with 25 per cent share
We
shall be coming out with similar analyses on other categories
in the coming days.
(Analysis from AdEx India - A Division of TAM Media Research)
